The experts within the industry of media and crisis management, with their many years of hands-on experience, have a lot to offer – a lot of knowledge and insight to learn from. For this post, I thought it would be fun to gather some crisis management quotes from some of the top pros within the industry!

Take your time, read each one carefully, because each quote is a lesson within itself and can go a long way in helping to keep your company or organization on track in a crisis.

8 Great Crisis Management Quotes from the Pros:

“Very simply, your organization’s crisis plan is incomplete without a comprehensive digital strategy.” – Jane Jordan-Meier, The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age

“You need to be prepared for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.” – Brad Phillips of Phillips Media Relations, a.k.a Mr Media Training

“In the 21st century, a social media savant can do more harm than a trial attorney.” – Jonathan Bernstein of Bernstein Crisis Management Inc.

“Never underestimate small news organizations. Social media and newswires can take your story global, fast.” – Rick Amme, Rick Amme & Associates

“To be effective in crisis management in the digital age means being able to use social media strategically. There is no crisis management today without a full understanding of how to use new media to listen to conversations around your brand in real-time, and understand what you do and don’t need to respond to.” – Chris Syme, author of Listen, Engage, Respond blogs at

“If you are a corporate executive, you need to make crisis preparedness and crisis management an integral part of your business planning.” – Rich Klein of LawFirmsPR

“The secret of crisis management is not good vs. bad, it’s preventing the bad from getting worse.” – Andy Gilman of Comm Core Consulting Group

“When it comes to crisis communications, if you always focus on building a relationship with your customers, fans and followers, you will always find yourself communicating in the right direction.” – Melissa Agnes, Social Media Crisis Manager and Consultant,

There’s some excellent advice summed up in this one post! My suggestion: don’t take these quotes lightly. Evaluate your crisis communications plan. Are you truly ready for a full on social media crisis? Have any other advice to share? Some quotes of your own, perhaps? Feel free to post them in the comments section below! photo by: quinn.anya