There are many things that make a successful brand, but none is as frail and hard to measure as…
Social Data
Most of us don’t think of Yelp, Google, and Facebook as our best friends. Encounter a disgruntled customer (as…
In order to effectively plan for the future, most businesses typically rely on historical data. For example, in normal…
Competitive analysis is a part of any marketing strategy. It’s a process of finding out everything about your competitors’…
Remember these days when almost the only way for people to discover a brand was to hear about it…
Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a…
Why do some customers choose your business over others? How is it that some companies get shared on social…
What Businesses and Consumers Should Know for Their Protection (and Gain) Facebook’s ability to see your personal data has…
It would be an understatement to say it’s been quite the year for the film industry. From #MeToo and…
The EU’s General Data Protection Regulation is set to not only disrupt the data industry but all business’ that…