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Social Data

10 Best-in-Class Competitor Monitoring and Analysis Tools

Marketing is all about learning from experience and becoming better, but you don’t have to be limited strictly to…

Aleh Barysevich
February 2, 2021
Social Data

What Makes Up Brand Equity: 5 Key Metrics

There are many things that make a successful brand, but none is as frail and hard to measure as…

Anna Bredava
November 28, 2020
Social Data

Competitor Research via Review Sites: Both Possible and Profitable

Most of us don’t think of Yelp, Google, and Facebook as our best friends. Encounter a disgruntled customer (as…

Jean Dion
September 15, 2020
Social Data

How Search Trends Can Help You Plan in Uncertain Times

In order to effectively plan for the future, most businesses typically rely on historical data. For example, in normal…

Frederik Bussler
June 21, 2020
Social Data

3 Social Media Tools to Measure Share of Voice

Competitive analysis is a part of any marketing strategy. It’s a process of finding out everything about your competitors’…

James Spillane
June 13, 2019
Social Data

Social Listening: What It Is & How to Get It Right

Remember these days when almost the only way for people to discover a brand was to hear about it…

James Spillane
November 19, 2018
Social Data

How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a…

James Spillane
August 20, 2018
Social Data

8 Hidden Benefits of Social Currency that Grow Businesses

Why do some customers choose your business over others? How is it that some companies get shared on social…

Jay Leonard
June 3, 2018
Social Data

In-Depth: Facebook Data Privacy & Social Media Data Mining

What Businesses and Consumers Should Know for Their Protection (and Gain) Facebook’s ability to see your personal data has…

Connor Brooke
May 17, 2018
Social Data

Can Hollywood Lure Consumers Back to the Movies?

It would be an understatement to say it’s been quite the year for the film industry. From #MeToo and…

Connor Brooke
March 12, 2018
Social Data

Is Your Data GDPR Ready?

The EU’s General Data Protection Regulation is set to not only disrupt the data industry but all business’ that…

Jay Leonard
September 27, 2017
Social Data

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