There are many things that make a successful brand, but none is as frail and hard to measure as…
Social Data
Social Data
Most of us don’t think of Yelp, Google, and Facebook as our best friends. Encounter a disgruntled customer (as…
Social Data
In order to effectively plan for the future, most businesses typically rely on historical data. For example, in normal…
Social Data
Competitive analysis is a part of any marketing strategy. It’s a process of finding out everything about your competitors’…
Social Data
Remember these days when almost the only way for people to discover a brand was to hear about it…
Social Data
Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a…
Social Data
Why do some customers choose your business over others? How is it that some companies get shared on social…
Social Data
What Businesses and Consumers Should Know for Their Protection (and Gain) Facebook’s ability to see your personal data has…
Social Data
It would be an understatement to say it’s been quite the year for the film industry. From #MeToo and…
Social Data
The EU’s General Data Protection Regulation is set to not only disrupt the data industry but all business’ that…
Social Data