Social Data Archives

10 Best-in-Class Competitor Monitoring and Analysis Tools

by Aleh Barysevich - Marketing is all about learning from experience and becoming better, but you don’t have to be limited strictly to…

February 2, 2021

What Makes Up Brand Equity: 5 Key Metrics

by Anna Bredava - There are many things that make a successful brand, but none is as frail and hard to measure as…

November 28, 2020

Competitor Research via Review Sites: Both Possible and Profitable

by Jean Dion - Most of us don’t think of Yelp, Google, and Facebook as our best friends. Encounter a disgruntled customer (as…

September 15, 2020

How Search Trends Can Help You Plan in Uncertain Times

by Frederik Bussler - In order to effectively plan for the future, most businesses typically rely on historical data. For example, in normal…

June 21, 2020

3 Social Media Tools to Measure Share of Voice

by James Spillane - Competitive analysis is a part of any marketing strategy. It’s a process of finding out everything about your competitors’…

June 13, 2019

Social Listening: What It Is & How to Get It Right

by James Spillane - Remember these days when almost the only way for people to discover a brand was to hear about it…

November 19, 2018

How Accurate is Social Media Sentiment Analysis in Measuring Consumer Opinion?

by James Spillane - Many companies use social media measurement to gauge consumer sentiment toward their brands. Rating social media comments on a…

August 20, 2018

8 Hidden Benefits of Social Currency that Grow Businesses

by Jay Leonard - Why do some customers choose your business over others? How is it that some companies get shared on social…

June 3, 2018

In-Depth: Facebook Data Privacy & Social Media Data Mining

by Connor Brooke - What Businesses and Consumers Should Know for Their Protection (and Gain) Facebook’s ability to see your personal data has…

May 17, 2018

Can Hollywood Lure Consumers Back to the Movies?

by Connor Brooke - It would be an understatement to say it’s been quite the year for the film industry. From #MeToo and…

March 12, 2018

Is Your Data GDPR Ready?

by Jay Leonard - The EU’s General Data Protection Regulation is set to not only disrupt the data industry but all business’ that…

September 27, 2017

How Social Analytics Unlock the Value of Your Images

by Connor Brooke - Wouldn’t it be great if there was a universal language? A way to rapidly and effectively communicate with people…

April 28, 2017

Social Data Shows Majority of Americans Against Trump’s Immigration Order

by Jay Leonard - Analysis of sentiment based social media points to the unpopularity of proposed Trump policies – such as the border…

March 5, 2017

How Social Media and Big Data Shaped the Brexit Campaign Strategy

by Alan Draper - From September 1st 2015 to June 23rd 2016 the polls were clear that Britain would vote to remain in…

February 3, 2017

Brave New World: Social Media Analytics Trends for 2017

by Connor Brooke - A number of key trends are set for the social media space in 2017. Significantly, many hinge on what…

December 16, 2016

Children Abandoning TV and Computers in Favor of Mobile Phones and Tablets

by Connor Brooke - It might not come as a surprise to parents with children at the age of 15 or below, but…

November 18, 2016

Which Social Data Do You Trust?

by Connor Brooke - I’ve had the same question come up with a few different clients recently, so I’m betting it’s one you…

October 16, 2016

Assumption vs. Data: Busting Brand Myths with Data

by Connor Brooke - How many times have you heard the phrase, “the devil is in the detail”? For brands and marketers, perhaps…

September 25, 2016

The Insight Value of Social Listening

by Alan Draper - The most interesting and useful insights to be gained via social listening — the best clues to consumer needs,…

September 20, 2016 1

How Human Data Insights Can Grow Your Brand

by Jay Leonard - The rise of social media has created endless amounts of data for marketers to sift through looking for insights.…

August 30, 2016

Walking the Tightrope Between Insight and Data Privacy

by Jay Leonard - Today, digital identity is so much more than just your username and password. It combines data on who we…

June 1, 2016

The Challenges of Catching Criminals on Social Media

by James Spillane - Most people use social media websites such as Facebook and Twitter to stay connected with friends, family and business…

May 29, 2016

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

by Jay Leonard - Corporate spending on sponsorship activity will hit 60 billion dollars in 2016. But despite this vast expenditure, measuring the…

May 19, 2016

3 Types of Consumer Feedback You Should Not Ignore (And How to Respond to Them)

by Connor Brooke - With the many channels consumers have to provide feedback to your business – from online review sites to social…

May 18, 2016

How to Use Social Data for Better Lead Generation

by Connor Brooke - Many sales pros and B2B marketers have written off social media as a somewhat effective, if difficult to measure,…

March 29, 2016 1

The 10 Point Check List for Effective Social Media Analytics [Infographic]

by Connor Brooke - As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness…

March 11, 2016

5 Ways to Generate Revenue Using Social Data

by Alan Draper - Most marketers today are collecting varying degrees of social data. They have developed listening programs to monitor buzz about…

March 11, 2016

Balancing Business Insight and Consumer Trust

by Jay Leonard - How to develop your social data strategy while building trusted relationships with your customers. In 2014, Snapchat agreed to…

March 7, 2016

More Than Just a Gut Feeling: Using Sentiment Analysis in Risk Management

by Connor Brooke - There isn’t a single part of our lives the Internet hasn’t reached. Like a spider web, our digital world…

March 3, 2016

The Next Generation of Advocacy…

by Alan Draper - In today’s connected world everyone is interpreting brand advocacy to involve promoting their message through key advocates such as…

February 28, 2016

The Cost of Non-Compliance: Putting a Price on Privacy

by Jay Leonard - With the invalidation of the EU-US Safe Harbor agreement in October 2015, privacy compliance has been top of mind…

February 9, 2016

Ask an Expert: The 10 Step Guide to Championing Social Data in Your Business

by Jay Leonard - One of the things we notice when speaking to our clients and peers is the sheer variety of ways…

January 6, 2016

Social Data