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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

How to Take Up More “Screen Estate” with Your PPC Ads

If you’ve used Google even remotely over the last few years, you’re aware that the search engine results page (SERP)…

Jay Leonard
March 4, 2014
Online Marketing

Top 4 Best Google Analytics Dashboards

Google Analytics is a powerful marketing tool for business managers to track the performance of their online marketing activities. What…

Jay Leonard
February 28, 2014
Online Marketing

Images are Eating the Web: The Rise of the Visual Enterprise

Our web is changing The web as we know it is going through a fundamental shift. What was a text-heavy…

Jay Leonard
February 23, 2014
Online Marketing

8 Things That Make Your Website Feel Old

We’ve seen it before. You stumble upon a website and it just feels… old. Stale. Out of date. You can’t…

Alan Draper
February 23, 2014
Online Marketing

Easy Online Marketing Strategies That Work

There's no better way to reach thousands of potential customers than with a great online presence, and to build that…

Jay Leonard
February 22, 2014
Online Marketing

Maximize Your Click Through Rate: Tips on Writing Killer Ad Copy

Your ad is the first impression your organization gives to every person searching online. It’s also the most powerful tool…

Connor Brooke
February 22, 2014
Online Marketing

“Opening Soon!” Seven Ideas to Promote Your New Location Online

Planning to open a new location for your business soon? Congrats! For any small business owner, expanding is a clear…

Jay Leonard
February 21, 2014
Online Marketing

Google AdWords: 25 Glossary Terms You Need to Know

The vernacular of Google advertising can be pretty daunting. If you’re like most small business marketers, you’ve got a lot…

Alan Draper
February 20, 2014
Online Marketing

9 Tips for Maximizing Mobile eCommerce Sales

In recent years, interest in mobile website audits has grown as eCommerce companies aim to boost conversions and revenue from…

Alan Draper
February 19, 2014
Online Marketing

My Website’s Broken: When Too Much Content Can Hurt Lead Generation

“Hi, Bridget? It’s Broken Website Bob. I have an issue; I think my website is not functioning properly. I notice…

James Spillane
February 15, 2014
Online Marketing

Metrics that Matter: Organic Search Rankings and CTRs

Businesses looking to increase their click-through rate should focus on improving organic search ranking through search engine optimization. Research shows…

Jay Leonard
February 14, 2014
Online Marketing

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