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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

Important Metrics in Google Analytics

Google Analytics is a smart tool for measuring your online performance. Here are some key metrics you should look at…

Alan Draper
July 12, 2015
Online Marketing

How to Create the Ultimate PPC Landing Page

“Get rid of half the words on each page, then get rid of half of what’s left”- Steve Krug. I’m…

James Spillane
July 12, 2015
Online Marketing

16 Reasons Your Google AdWords Campaign Didn’t Work (And How to Fix it!)

Have you tried, unsuccessfully, to advertise your business online using Google AdWords? Perhaps you ended the relationship too abruptly. It…

Connor Brooke
July 11, 2015
Online Marketing

PPC 101: A Crash Course in Pay Per Click Advertising

What? What is… what is this thing? PPC? We often write about PPC here at eZanga. After all, eZanga specializes…

James Spillane
July 10, 2015
Online Marketing

10 Steps to Develop Buyer Personas for Your Business

If you were to build a business empire that serves your own interests—a business that solves your problems, how easier…

Alan Draper
July 10, 2015
Online Marketing

Conversion Focused Web Design – What Designers Should Know

What is the value of a website that looks amazing but at the end of the day it does not…

Jay Leonard
July 9, 2015
Online Marketing

10 Questions Your Website Needs To Answer

In the digital age, your website is a storefront to which the traditional brick-and-mortar just can’t compare. Now, it’s becoming…

Connor Brooke
July 8, 2015
Online Marketing

Where Does Your Website Traffic Come From?

Do you know? If you have a website, it’s something you should know. Google Analytics is a free tool that…

Jay Leonard
July 8, 2015
Online Marketing

How to Generate High Quality Leads in No Time

No matter what business you try to set up on the web, you’re going to need leads, and lots. This…

Alan Draper
July 6, 2015
Online Marketing

How Voice Search Is Shaking Up the Marketing Landscape

Search is currently going through something of a transformation. As Google gets more sophisticated at understanding our search queries, the…

James Spillane
July 4, 2015
Online Marketing

How To Pause Your Adwords Campaigns During Holidays

As the holidays draw near and you review your work tasks, you often find a note near the end to…

Connor Brooke
July 4, 2015
Online Marketing

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