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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

Should We Be De-Prioritizing Engagements in 2022?

That’s an odd headline, isn’t it? After all, engagements are the cornerstone of social media marketing. Why on earth would…

Arik Hanson
December 12, 2021
Online Marketing

How B2C Can Market to B2B Companies in the Holiday Season

Are you a B2C company that wants to boost your holiday sales? One clever and effective way to do this…

Thomas Griffin
December 8, 2021
Online Marketing

The 9 Best Free Google Ads Training Courses for Every Level

Things that are easy to learn: -How to do the moonwalk. -How to win friends and influence people. -How to…

Kristen McCormick
December 7, 2021
Online Marketing

Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied…

Jon-Mikel Bailey
December 6, 2021
Online Marketing

How to Manage PPC Campaigns That Compete With Each Other

Avoid internal competition and inflated CPCs by managing three key aspects of your PPC campaigns The more campaigns you run…

Callum Coard
December 6, 2021
Online Marketing

Google Ads vs. Facebook Ads

If you’ve ever considered paid advertising as a way to grow your business, you’ve definitely heard of Facebook Ads and…

Justin Wong
December 6, 2021
Online Marketing

Why Is Pay-Per-Click Marketing Important? 5 Convincing Reasons

Knowing how Pay-Per-Click (PPC) marketing works provides you with the same array of tactics that giants like Amazon, Airbnb, and…

Debra Murphy
November 23, 2021
Online Marketing

Landing Pages 101: Improve Your Conversions With These 5 Tips

So… What is a landing page? A landing page is a section of a website accessed by clicking a hyperlink…

Dave Kosmayer
November 19, 2021
Online Marketing

6 Online Tools to Help Start, Grow and Maintain Your Business

Being your own boss can be a great side-hustle or an alternative to the corporate world for those that don’t…

Sue Reynolds
November 18, 2021
Online Marketing

6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)

A lot of advertisers feared the worst when news of Apple’s changes were made public… and for good reason. If…

Gavin Bell
November 17, 2021
Online Marketing

Surprise Name Change at Google HQ

Google My Business is becoming Google Business Profile. How will this impact your business? Google My Business (GMB) rebrands to…

Justin Wong
November 15, 2021
Online Marketing

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