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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

The 10 Latest Google Ads Updates: What You Should Know (AND Do)

At this point, we know that resisting Google Ads updates is a bit like... ...herding cats. But that doesn't mean…

Kristen McCormick
November 15, 2021
Online Marketing

A Simple Guide to User-Generated Content

Today, consumers crave authenticity from brands, and user-generated content (UGC) is the best way to give them just that. This…

Andres Muñoz
November 15, 2021
Online Marketing

Starting Paid Advertising. Where Do You Begin?

If you are considering using paid ads, you need to know where to start. You can lose a lot of…

Sahail Ashraf
November 15, 2021
Online Marketing

5 Tips That Will Elevate Your GMB

*Changes are coming to GMB, read our next blog for more information* Google My Business is the tool that almost…

Justin Wong
November 14, 2021
Online Marketing

5 Tips to Help You Build Your Black Friday Marketing Plan ASAP

Anyone else amazed that it's already November of 2021? I could have sworn yesterday was January 1st and we'd barely…

Michelle Palacios
November 11, 2021
Online Marketing

7 Proven Copywriting Tips to Get More Clicks on Your Ads

Words make a difference. Copywriting can make a dilapidated garage sound like your future home, it can make George Costanza…

Kyle Weber
November 10, 2021
Online Marketing

7 Things You MUST Do Before Expanded Text Ads Go Away

In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large…

Michelle Morgan
November 9, 2021
Online Marketing

11 Legitimately Scary PPC Stats Every Advertiser Should Know (+Survival Tips)

Each October, my friends and I meet throughout the month to watch scary movies leading up to Halloween. But while…

Susie Marino
October 31, 2021
Online Marketing

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers…

Joe Martinez
October 29, 2021
Online Marketing

Every PPC Metric Under the Sun (+How to Improve Each & Every One)

If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy,…

Susie Marino
October 23, 2021
Online Marketing

How Technology Impacts Online Advertising

The growing use of mobile phones and wearable gadgets is causing a shift in marketing. One of the issues that…

Dildeep Singh
October 21, 2021
Online Marketing

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