Key performance indicators (KPIs) help measure the impact of marketing in an organization. They’re used to gauge the impact of…
Online Marketing
Online marketing such as paid search and paid media campaigns are an effective way to drive results. Check out these online marketing tips and best practices.
A while back, I wrote an article asking what would we do in business and marketing if everyone abandoned Facebook.…
Everyone loves getting the chance to win an awesome prize, which is why giveaway campaigns get so much attention online.…
Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign…
SEO is an important part of your business. No matter what your niche is, it will be hard to grow…
Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic…
Have you ever faced a situation when you encounter a negative comment? Well, If you have then no need to…
Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to…
Conversion Rate Optimization (CRO) is important for almost any company – accountants, restaurants, lawyers, etc. It’s even more important, though,…
The usual starting point for setting up a Pay-Per-Click (PPC) campaign is to establish your Google Ads Budget. In fact,…