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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

Search Engine Marketing Trends in 2020

Search Engine Optimization continues to be popular in the world of Search Engine Marketing, thanks to what it has done…

Jomer Gregorio
April 22, 2020
Online Marketing

Machine Learning for Paid Ads: Best Practices in a New Era

Digital advertising relies on serving the right ad to the right audience in real time. The better we get at…

Amanda Evans
April 21, 2020
Online Marketing

The COVID-19 Crisis Will Accelerate the Evolution of the Online Marketplace – Will You Adapt or Become a Fossil?

The COVID-19 Pandemic is accelerating the evolution of the online marketplace – an evolution 30 years in the making –…

Scott Hirsch
April 18, 2020
Online Marketing

The Top 10 Best Practices for Creating High-Converting Landing Pages

Everyone wants a beautiful landing page that performs like an Oscar-winning star. But even after constructing a gorgeous template and…

Jenn Villa
April 17, 2020
Online Marketing

Updated Google Ads Benchmarks for Your Industry During COVID-19

Each year, we refresh our Google Ads industry benchmarks to reflect the latest changes and trends that advertisers face on…

Mark Irvine
April 10, 2020
Online Marketing

The Right Way to Manage Multiple Locations Through Google My Business in 2024

As a business owner, you know the importance of listing your business on Google, the world’s largest search engine. Searchers…

Jenn Villa
April 8, 2020
Online Marketing

Changes to Google My Business Due to Coronavirus

Google My Business has changed a lot in recent days, as a response to the Coronavirus outbreak and how the…

Dave Colgate
April 4, 2020
Online Marketing

Google Ads Announces $340M in Ad Credits for Small and Medium-sized Business

On March 27, Google announced that it would give ad credits to small and medium-sized businesses (SMBs) to help alleviate…

Pauline Jakober
April 3, 2020
Online Marketing

How to Adapt Your Online Marketing Strategy in a Time of Crisis

Life has certainly gotten complicated over the past few weeks, hasn't it? We're living through a global pandemic. For many…

Jake Baadsgaard
April 2, 2020
Online Marketing

Engagement: What is it, Really?

Gone are the days when the number of unique visitors to your website was the most important metric to follow.…

Dale Keipert
March 31, 2020
Online Marketing

6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic

The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are…

Pia Tserkonis
March 30, 2020
Online Marketing

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