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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

Top 7 Common Misconceptions About False Information Online

Since we launched the Internet defamation practice group at Vorys, Sater, Seymour and Pease, I have encountered a number of…

Connor Brooke
December 6, 2012
Online Marketing

2013: The Year of Integrated Digital Marketing

The widespread adoption of Internet, social, and mobile technologies has shifted power from the producer to the consumer. In this…

Jay Leonard
December 6, 2012
Online Marketing

6 Ways To Properly Market A Video

When people talk about the importance of video marketing on the Internet, they aren't kidding. Video really is one of…

Connor Brooke
December 3, 2012
Online Marketing

9 Online Marketing Trends For 2013

Earlier this week I presented a webinar, “Digital Experience Trends for 2013”. I have a hard time separating the concepts…

Jay Leonard
December 3, 2012
Online Marketing

Why Most Marketers Have Online Demand Generation All Wrong

Writing and publishing blog posts, white papers, case studies and ebooks creates demand for a brand’s products and/or services, right?…

James Spillane
December 3, 2012
Online Marketing

Four Landing Page Fundamentals to Encourage Conversions

Anyone who is serious about their business is serious about landing pages. Why? Because they’re an essential part of your…

Alan Draper
November 29, 2012
Online Marketing

The Quick Win in China: 8 Tips on Optimizing Your Website

On Nov 11, China’s Single’s Day, Chinese consumers broke the world record for online shopping.  In 24 hours, on just…

Connor Brooke
November 27, 2012
Online Marketing

Recipe to Create a Responsive Web Design

Before I start with the recipe, you should know what is a responsive web design? Responsive web design (RWD) has…

Connor Brooke
November 27, 2012
Online Marketing

9 Best Practices for Creating Landing Pages that Convert

Landing pages are a great tool for getting prospective customers to act upon unique marketing campaigns via a clear call…

Connor Brooke
November 25, 2012
Online Marketing

6 Humorous Examples to Engage your Consumers

Knock Knock! Who’s there? Juno. Juno who? Juno that I'm out here, right? Who doesn’t love to have a good…

Connor Brooke
November 21, 2012
Online Marketing

8 Interesting Facts About How People Read Online

Most of you will read this sentence. If enticed, your eyes will trail here. But if you're like most people…

James Spillane
November 20, 2012
Online Marketing

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