In October 2012, U.S. Internet users made 17.6 billion direct search engine queries. Additionally, nearly a quarter of the search queries on Google are local. With so many consumers using search engines to find local businesses, having your business appear on the search engine results page (SERP) is essential for attracting more customers. To help potential customers find you online, it’s important to optimize pages like your website, So, what do people notice when they search online? To find out, take a look at our “Anatomy of a SERP” infographic, which shows the various sections of a search engine results page where your business can appear to potential customers. Then, keep reading for some helpful tips to optimize your content so your pages rank higher in the results, making it easier for more customers to find your business online.

To learn more about how you can help consumers discover you on the search engine results page, check out these helpful topics:

Do you have any questions about the search engine results page? If so, let us know in a comment.