Everyone loves getting the chance to win an awesome prize, which is why giveaway campaigns get so much attention online. But giveaways aren’t just about getting attention for your business and making the day of one lucky person. A successful giveaway can actually help you generate more sales.

Creating a giveaway campaign can result in huge benefits for your business — but you have to do it the right way.

Check out these 4 tips for creating a successful giveaway campaign.

Set a goal for your giveaway campaign.

Before creating a giveaway, you need to first decide what you want to accomplish by running an online contest. Setting a goal for your giveaway campaign will allow you to easily measure the results of your giveaway and determine if it was a success or not. Additionally, running a giveaway should benefit your business in some way, not only benefit the winner of the contest.

Some of the most popular giveaway campaign goals include:

  • Boost brand awareness
  • Increase user/customer engagement
  • Get more followers on social media
  • Get more email subscribers
  • Collect user-generated content
  • Generate sales

Once you choose a goal, you can design your giveaway campaign based on that goal, in order to achieve the results you’re looking for.

Use the right tools.

Of course, you’ll need to create a giveaway form so that users can enter your contest. And a successful giveaway campaign should have hundreds or thousands of entries. All of those entries would be difficult to manage without a system in place. Which is why you need to use the right tool to run your giveaway.

A giveaway plugin such as RafflePress allows you to easily create a giveaway campaign widget or landing page with their drag and drop builder, offers pre-built giveaway templates, enables you to manage contest entries, and more.

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Plus, with a giveaway plugin like RafflePress you can add bonus actions to your giveaway to help you reach your giveaway campaign goals. For instance, users can get extra entries for completing actions such as following you on Twitter, sharing the giveaway on social media, visiting your YouTube channel, and more.

Choose an awesome prize.

Next, if you want to create a ton of buzz around your successful giveaway campaign, then you need to choose an awesome prize. An awesome prize is what will drive a ton of people to your giveaway to enter.

But, don’t just choose any prize. Instead, choose a prize that is relevant to your business and to your target audience. For instance, if you’re a professional photographer, your contest prize could be a gift card for your services. Or, an eCommerce website can give away the hottest new product that’s been added to their online store. These prizes promote your business and they’re also things you know your target audience will be interested in. Choose an awesome prize and your giveaway campaign is sure to be a hit.

Promote your giveaway.

Adding a giveaway widget to your website or creating a giveaway landing page isn’t going to make your giveaway campaign go viral — only the people who visit your website will see it. What will create a lot of buzz around your giveaway though, is promoting your giveaway everywhere you can.

You should be sending a message to your email list, submitting your giveaway to contest directories, and posting your giveaway across all of your social media platforms.

For example, take a look at this Instagram post from Velvet Vintage. They promote their giveaway by including an eye-catching image of the prize, in the caption they added a short description and details on how to enter, and they also included #giveaway to widen their reach.

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The more people that are aware of your giveaway, the more contest entries you’ll get. So, be sure to promote your giveaway. Remember to promote your giveaway well before it starts though, that way you’ll get a ton of traffic and entries on day one.

Over to you.

With these tips for creating a successful giveaway campaign, you’ll not only be able to make the day of a lucky winner. But, that winner will likely become a lifelong fan of your company. Plus, you’ll be able to increase your social media following, grow your email list, and even generate more sales.