Bored Ape-inspired candy

Confectionary giant Mars has successfully unleashed its limited edition of a non-fungible token (NFT)-inspired M&M candies. The new NFT-inspired M&Ms packaging will depict Bored Ape and Kingship on each candy.

In an August 24 press release, Mars confirmed its integration with Universal Music Group (UMG) to create Kingship-based M&M chocolate candies. Kingship is a virtual band comprising three Bored Ape Yacht Club (BAYC) and one Mutant Ape Yacht Club (MAYC) avatars.

M&M’s Bored Ape NFT-inspired Candy

Under the new integration, Mars will create a limited edition of 4,000 boxes of chocolate candies, categorized into two tiers of rarity. Mars will print Bored Ape NFT art in every chocolate pack.

The first tier will feature 3,900 brown celebratory chocolate candies, while the second tier will consist of 100 premium gold chocolate candies wrapped in white and gold foil. Mars will label the premium Bored Ape-inspired candies numbers 1 to 100.

Moreover, Mars will produce additional 6,000 candy gift jars and Kingship Key Cards NFTs, which it will use to promote the Bored Ape-inspired chocolate candies. While commenting about the launching, Jane Hwang, the vice president of Mars Wrigley Global, remarked:

“Consumers’ expectations for what they want from their favorite brands have shifted, and at Mars, we know we need to be more innovative than ever with such a culturally famous brand like M&M’s.”

Other Bored Ape’s Integrations

Bored Ape Yacht Club (BAYC) NFT collection continues attracting many people and firms alike, with many firms utilizing NFT art to brand their products. Happy Dad is a recent perfect example, launching Bored Ape-inspired flavored hard seltzers.

Earlier this month, Happy Dad onboarded Bored Ape Yacht Club (BAYC) NFT to launch Bored Ape-inspired banana-flavored hard seltzers. The NFT project featured a limited edition of 10,000 NFTs. Since then, Happy Dad has become one of the leading and followed hard seltzer brands, attracting more than 950,000 active members on its Instagram.

Elsewhere, Tamadoge is another meme-themed NFT token that continues gaining mainstream adoption within the crypto community. Tamadoge (TAMA) has already raised more than $8 million on presale.

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