The first quarter of any new year comes with its own challenges and expectations for marketers. With mobile marketing having grown exponentially in this new world of social distancing and remote work, marketers will have their work cut out for them in the first quarter of 2021. Here are a few suggestions for where you can be intentional this upcoming quarter.

What’s one thing mobile marketers should focus on doing better in Q1 of the new year, and why?

1. Accessibility

I think Q1 of the new year is all about adapting to technology that helps your product become more accessible. For real estate, that could mean introducing virtual tours of properties, and for e-commerce, it could mean augmented-reality-based product tryouts. In Q1 of 2021, companies have to take the first step into the future of tech. Given the current pandemic, that’s the path to success. Asim Rais Siddiqui, Tekrevol

2. Optimized Apps

Mobile marketers should focus on creating an app for their brand if there’s a use for it. People turn to apps to engage with your business on the go, so it’s useful for making purchases, talking to customer service and more. If your business has a need for an app that will make its customers’ lives easier, then focus on building an optimized app. Stephanie Wells, Formidable Forms

3. Analytics

Focus on analytics, especially mobile marketing analytics. The new year is a great time to reset and reevaluate your core key performance indicators. In Q1, set new benchmarks for your KPIs and metrics (e.g. bounce rate, conversion rates, etc.) and set quarterly checkpoint targets for the rest of the year. This way, you can set new strategic goals and keep tabs on your progress through the year. Amine Rahal, IronMonk Solutions

4. On-Page Support

Mobile marketers need to focus on providing on-page support for mobile sites. This can be done through live chat tools where customers can ask questions using a user-friendly chat format. With more and more online businesses to choose from, your interactivity and timely support will make the biggest difference to customers. This is why mobile customer support needs to be a priority. Blair Williams, MemberPress

5. Voice Search Strategy

Mobile marketers should think carefully about their voice search strategy. Many companies are starting to target voice search due to all mainstream phones coming with a speak-to-search feature. I recommend targeting keywords potential customers may say instead of what they may type for increased brand awareness and sales. John Brackett, Smash Balloon LLC

6. Personalization Marketing

Business owners and marketing teams should start focusing on personalization marketing in 2021. Creating customized offers and content for your followers is a great way to grow your lead list and boost sales. You can learn about your segments by analyzing your Google Analytics reports and feedback forms. Tailor your personalized content to mobile users and you will see more engagement. John Turner, SeedProd LLC

7. Video Strategy

Get your video strategy right in a hurry. Smart mobile marketers are flocking to TikTok and the like. Your video strategy needs to be well thought out, planned, on point and relevant. Get all of those things right and you should be good to go. If you don’t, you can be sure that your competitors will surpass you in this niche. Andrew Schrage, Money Crashers Personal Finance

8. Influencer Marketing

Mobile marketing teams should think about how they are reaching their audience in 2021. Many companies use tactics like influencer marketing as a gimmick. As more people continue to practice social distancing, consumers will turn to their favorite internet personalities for entertainment. Connecting with influencers now means you can have a strong mobile social media strategy ready for 2021. Chris Christoff, MonsterInsights

9. Serving Customers

Mobile marketers should definitely focus on being more helpful to their customers. People are going through tough times right now, and as most areas of their lives moved to digital, we as brands need to adapt to the changing needs. The most successful businesses today are the ones that went the extra mile to serve their consumers and who came up with new ways of how they can be useful. Solomon Thimothy, OneIMS