With all the marketing advice coming at us from every direction, it’s tough to identify the right strategies for getting people into our business in person. It’s network marketing, so keep it simple – you need to take charge of your business, your time is precious, and you are in control. Often, it doesn’t matter how much online influence you have when it comes to attracting the right person to your business. We’re dealing with money, and many of us are tired of being overwhelmed by offers and opportunities, both in person and online, making it hard to spend even $50 on something that seems promising. This is why word-of-mouth marketing is so effective… these deals are often sealed with a handshake. In truth, it requires hard work and commitment; many people get overly excited, thinking they will get rich in just a few days. Once they start the business, they face the reality of hard work and a strong mindset. They hear a few “no’s” and quickly give up on the industry. But remember, to earn income you’ve never had, you must do things you haven’t done before.
In our work, we aren’t just putting money into things; we’re investing in people. Think about it: people will always be born. Right now, there are 18-year-olds who can thrive with our business, and even more 16-year-olds who can start their own business journey. That’s why our industry is the highest-paying one globally.
Follow these simple word of mouth marketing techniques to unlimited success in your business:
- Keep your message short. The shorter the message, the more it’s remembered and repeated.
- Ask them to try your product. You want consumers to talk about your product and tell others about it.
- Short stories are easier to tell than long ones. Tell your brand story the way you want it told.
- Stay in touch. Inform your customers of specials, send them savings, invite them to events. This will not only increase their visits, but it will get them talking about you.
- Crazy requests? No problem. The more unusual or outrageous, the more shareable it will be. Whether it’s traveling with a customer to provide your service at an exotic, far-flung destination or serving it at menu event locations.
- Tell people people how to become fans. Temporary tattoos? why not. Branded t-shirts, hats, pens.
- Make CJMs fun. Coffee Jazz Mixers can ignite a whole new level of your business exposure. It doesn’t have to be a location, a lot of times it’s the people.
- Network with the leaders of your company and edify them to increase your business exposure.