Before you dive into this guide, let's make a couple assumptions: First, your brand is already using influencer marketing. Second,…
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Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Referral programs are a great way to organically spread the word about products and services, but you have to let…
Marketing
Once a year I teach a class in the MBA program at the College of William and Mary in Virginia.…
Marketing
Amplify your search success with cutting-edge SEO contractors! Of all of the moving pieces that work together to support a…
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The hyper-saturation of advertising and marketing we see today has many negative consequences. The following two, however, are chief among…
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Valentine’s Day is the first major sales date of the year for retailers so we want to make sure you’re…
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There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts…
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Although it may seem like you might be able to simply market your business as you go along, successful and…
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No budget? No problem. Here's how brands are leveraging influencers to see a greater ROI even on a shoestring. Marketers…
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Lead generation is at the core of any successful marketing strategy—it is the job of the marketing team to drive…
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