If you haven’t been living under a rock for the past few months, you have likely heard someone bring up…
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
As a freelance business owner, one of the challenges you face is marketing your business. I know. I have a…
The online experience plays an important role in the decisions shoppers make offline — and the influence of digital on…
Use These Methods to Keep Your Target Market Research Fresh You’ve done your target market research homework and have created…
The marketing automation software industry was a $3.3 billion market in the United States in 2017, and it is growing…
In my line of work, I see a lot of different content marketing strategies and tactics. Some are definitely winners,…
Marketing is a fast-evolving discipline. Customer expectations are changing rapidly and posing new challenges to many businesses. Thankfully, the technologies…
The ultimate goal of digital marketing is personalization: providing the most relevant content to specific users at the right moment…
As a group, Millennials represent a major market force in terms of buying power, spending $200 billion per year. With…
We’ve written about marketing to moms and dads before. It’s an important topic as the parenting and baby market will…