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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Advertising Basic: What are DSPs, SSPs, and DMPs?

If you’ve been noticing your advertising campaigns not quite cutting it, especially on the Google Display Network, then you might…

Alan Draper
May 29, 2018
Marketing

Better Promotional Offers: A 3-Step Guide

Specials, discounts, and promotions are a marketer’s best friend. They are used because they work. They drive people to your…

Alan Draper
May 27, 2018
Marketing

ABM and Buyer Personas: How They Intersect

Did you know that only 0.75 percent of B2B leads generated from traditional marketing generate revenue? A reason for this…

Jay Leonard
May 24, 2018
Marketing

Agile Metrics: Velocity

Agile Metrics are meant to serve certain purpose(s) and can be very useful if leveraged appropriately. In this series, I…

James Spillane
May 24, 2018
Marketing

Visual Merchandising & In-Store Marketing Best Practices

If you are a manufacturer or wholesale distributor selling products in a retail environment, it can be tough to stand…

Jay Leonard
May 24, 2018
Marketing

4 Expert Influencer Marketing Tips That Will Transform Your Campaigns

Just as marketers were coming to grips with digital advertising, their task is becoming difficult again. According to PageFair, 615…

Alan Draper
May 22, 2018
Marketing

5 Reasons to Grow Your Marketing Strategy in the Summer

Summer is the time for lazing around the pool and sipping cocktails on a patio… right? You’re not supposed to…

Alan Draper
May 22, 2018
Marketing

How to Get Started with Machine Learning and AI for Marketing

Artificial Intelligence is powerful and will open doors we don’t even know exist at the moment. But there are some…

Jay Leonard
May 21, 2018
Marketing

The GDPR Is Coming. Here’s How It Will Affect Your AdWords Account

  If you’re based—or advertise to prospects—in Europe, there’s a pretty decent chance you’re familiar with the General Data Protection…

Jay Leonard
May 21, 2018
Marketing

11 Copywriting Secrets to Attract New Customers

These copywriting secrets can help you grow your business. It can be challenging to craft your own message, but when…

Alan Draper
May 20, 2018
Marketing

A Guide to Maintaining an Effective Marketing Strategy

Connecting with your consumers in a meaningful way, is key to long-term success. Knowing what they want, how they want…

Connor Brooke
May 20, 2018
Marketing

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