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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

The 7 Deadly Survey Questions

Have you ever sent a survey and realized, after the fact, that your questions were confusing or misleading? It happens…

Jay Leonard
August 8, 2018
Marketing

Marketing is About Taking Risks, So Let’s Get Risky

There’s this great Italian restaurant in my neighborhood where I always order the chicken alfredo. I know it’s gonna be…

Connor Brooke
August 7, 2018
Marketing

What is Data Storytelling and Why It Matters for Your Brand? (+5 Great Examples)

Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using…

Connor Brooke
August 7, 2018
Marketing

How Do You Measure Whether Your Marketing Campaign is a Success?

Measuring the success of a campaign is a crucial part of marketing, whether done internally or by agencies. A successful…

Connor Brooke
August 7, 2018
Marketing

How Brands Are Marketing with Voice Technology

Digital voice assistants are taking off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long…

Connor Brooke
August 6, 2018
Marketing

Reasons Why Putting a Human Face in Your Marketing Campaign Is an Essential Strategy

There's a good chance you already know that you need to find the best ways to connect with your customers…

Alan Draper
August 3, 2018
Marketing

Proactive Vs Reactive Marketing for Selling a Franchise

Every Franchisor is looking for ways to generate good quality enquiries and leads for selling greenfield (new) and existing franchises,…

Connor Brooke
August 3, 2018
Marketing

The Difference Between AI and Machine Learning and How Marketers Use Them to Increase ROI

A recent survey of 300 B2B marketers, performed by EverString and Heinz Marketing, found that less than one-fifth of respondents…

Alan Draper
August 2, 2018
Marketing

5 Tips to Maintain a Creative Mindset Under Pressure

Maintaining a creative mindset is damn hard. The fear of burnout is enough to sap anyone’s energy. When it strikes,…

Jay Leonard
August 2, 2018
Marketing

Welcome to the United States of Influencer Marketing

These days, most if not all purchase decisions you make are partly influenced by your friends. (Admit it: who doesn’t…

Jay Leonard
August 1, 2018
Marketing

The Most Successful Marketing Strategies Share This One Valuable Trait

Digital marketing is really popular right now. I’m not sure if it’s because I’m involved in it daily and things…

Connor Brooke
July 31, 2018
Marketing

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