Market research plays a key role in helping businesses to better understand their customers and marketplace, to help them make…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication…
Marketing
Each spring, the annual State of Agile Marketing Report sheds light on how Agile ways of working are being adopted…
Marketing
There are thousands of businesses that start up every day, but the unfortunate fact is that the vast majority of…
Marketing
Partnership marketing has been around in some form or another since the beginning of marketing itself. Like other marketing strategies,…
Marketing
Influencer marketing has become a key part of digital marketing. The time when digital marketing was only for large companies…
Marketing
Understandably, it can be difficult to integrate relevant, industry related content into your social media marketing. You don’t want to…
Marketing
The copywriting universe is expanding at breakneck speed. Facebook groups are filling up daily with aspiring teenage wordsmiths (I’d LOVE…
Marketing
How much should agencies spend on their own self-marketing? It depends… You can calculate cost of marketing as a percentage…
Marketing
I’ve spent my career in B2B SaaS, both in-house and on the agency side, and there’s one thing I’ve learned:…
Marketing