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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Marketing for Brand Awareness and Sales

After helping to promote and coordinate the You Can Heal Yourself expo I have to say I realise that there…

Alan Draper
November 2, 2012
Marketing

Zero-Segment Marketing: The Path to Customer-Centricity and Exceptional Marketing Results

For more than a decade, the marketing industry has been espousing the benefits of 1to1 marketing: increased response rates and…

Jay Leonard
November 1, 2012
Marketing

Using Negative Emotion In Advertising

A much debated, and often researched topic in advertising is whether it is appropriate to base your sales message on…

Alan Draper
November 1, 2012
Marketing

The Benefits of Outdoor Advertising

Every day, we are hit with advertising, whether we notice it or not. Some of it you might filter out…

Jay Leonard
November 1, 2012
Marketing

The ROI of Marketing Automation

Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue…

Jay Leonard
November 1, 2012
Marketing

Is Your Nonprofit Guilty of Myopic Marketing?

Because everyone is familiar with the “concept” of marketing, it’s easy to arrive at an incomplete or inaccurate view of…

Alan Draper
October 30, 2012
Marketing

The Big Picture: Colossal Billboards That Stir Awe and Controversy

Some of the modern world’s boldest new marketing campaigns have taken to the streets in grandiose displays of commercial eye…

Connor Brooke
October 30, 2012
Marketing

Relationship Marketing: 5 Ways to Build Trust When Mixing Social & Marketing

With the shopping season approaching full throttle as we embark on the holidays, I thought it might be smart to…

Connor Brooke
October 28, 2012
Marketing

Influencing the Yes: How to Make an Impact With a Pitch

One of the key parts of business development for any company is giving a strong new business pitch, and the…

Jay Leonard
October 25, 2012
Marketing

Top 10 Blogs/News Sites for Sales And Marketing

Are you searching for valuable blogs and websites that cover sales and marketing topics? Here’s a list of some of…

Alan Draper
October 23, 2012
Marketing

Best Practices for Supporting Inbound Marketing Clients

Most organizations, whether they are service or product focused, have clients or customers. They may not be end users, or…

Jay Leonard
October 23, 2012
Marketing

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