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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Is Your School Admissions Marketing Social?

Are you looking for a way to revamp your school’s marketing mix and increase applications for full enrollment? A powerful…

Connor Brooke
November 28, 2012
Marketing

10 Awesome Examples of Guerrilla Marketing Campaigns

We are bombarded with ads on a daily basis and consumers are growing more and more immune to large budget…

Alan Draper
November 28, 2012
Marketing

Synergizing Offline and Online Marketing Strategies

The pace in which Internet speed and access has increased combined with the rise of social media have made businesses…

Jay Leonard
November 27, 2012
Marketing

5 Ways to Measure Your Website’s Inbound Marketing Performance

As we come out of the Thanksgiving Holiday and hurtle toward the end of the year, many of us will…

Alan Draper
November 26, 2012
Marketing

Top 7 Tips on How to Become Successful at Telemarketing

For many of us in the field, telemarketing can be a very tricky, unforgiving business. You must appeal to your…

Jay Leonard
November 23, 2012
Marketing

How Kia Scored A Touchdown With Their Buyer Personas

Lessons From Viral Marketing It turns out that all Kia's "urban crossover," the Soul, needed to become popular and sell…

Jay Leonard
November 22, 2012
Marketing

Qualitative Market Research Vs Quantitative Market Research

Companies are always creating new products that’ll eventually infiltrate its market and make its way into consumer individual’s homes. But…

Jay Leonard
November 21, 2012
Marketing

Should Outbound Lead Generation Teams Report to Marketing or Sales?

A few months ago while attending a Scrum certification course with Jeff Sutherland’s Scrum Inc., I heard something about organizational…

Connor Brooke
November 20, 2012
Marketing

Using a Calendar as a Marketing Tool

Keeping your product name in front of customers is always an effective marketing strategy for any business. A simple and…

Alan Draper
November 20, 2012
Marketing

Seven Ways To Have More Success At Your First Trade Show

If you're attending a trade show for the first time, I hope you're not doing it at the last minute!…

James Spillane
November 19, 2012
Marketing

Please Don’t Call Them Industry Rags!

Not everyone likes trade publications, I realize that. Some say they spread industry rumors…and that they’re not always accurate…and that…

Connor Brooke
November 19, 2012
Marketing

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