Cliché as the question may be, many advertisers are asking, “Are you ready for some football?”—even as the rest of…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Every year, at this time marketers get their heads down to analyze results of past year and plan for the…
Marketing
A comprehensive marketing campaign that targets customers via several different channels stands the best chance of motivating a profitable response. …
Marketing
I've frequently quoted the study done several years ago by the Kenan-Flagler Business School at the University of North Carolina.…
Marketing
For me, New Year's Day consists of not much else than watching college football. But, as I reclined in my…
Marketing
If you want to earn the best ROI possible from your direct-mail marketing campaigns, it literally pays to do your…
Marketing
Once you know what you really want to do, how do you get there? I’ve been asked a few times…
Marketing
We see this in social media like YouTube and in shared postings on Facebook as amusing viral videos. The positive…
Marketing
Have you ever thought about organizing a flash mob to promote your small business? Flash mobs are described by Flash…
Marketing
If you’re a business owner or marketer, it’s very likely that you’re always looking for ways to improve sales, save…
Marketing