In fashion, image is everything. So it’s no surprise that if you want to study the masters of the perfect…
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
When Warner Brothers released The Hobbit: An Unexpected Journey nearly a decade after the theatrical releases of The Lord of…
As a kid, it was impossible for me to conceive of green beans without also thinking of the Jolly Green…
Sun Tzu’s The Art of War was written in the second century BC. He was a high-ranking general in the…
If you're looking for a unique, never-before-done type of summer marketing idea, here's one you probably haven't considered: host a…
Over half of adults play video games. Yes, you read that correctly – more than 50% of consumers ages 18…
The success of your strategic marketing plan is as good as the information that it is based on. Conducting research…
You have a new idea for a product. Many people think that once they put up a product for sale,…
Over the past year, I have been getting this question asked more frequently. To be honest, it actually is a…
Overview: What does it mean to be OBA compliant? The DAA (Digital Advertising Alliance) has created self-regulatory guidelines for OBA,…