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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Advertising 101: How Claude Hopkins Sold a Staggering Amount of Beer

The basic idea behind small business copywriting is that words matter. A customer starts at point A, holding dollars and…

Jay Leonard
July 5, 2013
Marketing

5 Big Fashion Brand Logos and the 21 Design & Marketing Tips You Can Learn From Them

In fashion, image is everything. So it’s no surprise that if you want to study the masters of the perfect…

James Spillane
July 5, 2013
Marketing

Suspense Marketing: How to Make Customers Desperately Follow Your Brand

When Warner Brothers released The Hobbit: An Unexpected Journey nearly a decade after the theatrical releases of The Lord of…

Alan Draper
July 3, 2013
Marketing

11 Copywriting Tips From Leo Burnett

As a kid, it was impossible for me to conceive of green beans without also thinking of the Jolly Green…

Connor Brooke
July 3, 2013
Marketing

10 Executive Marketing Lessons from Sun Tzu’s The Art of War

Sun Tzu’s The Art of War was written in the second century BC. He was a high-ranking general in the…

Jay Leonard
July 2, 2013
Marketing

Summer Marketing: Host A Pool Party

If you're looking for a unique, never-before-done type of summer marketing idea, here's one you probably haven't considered: host a…

Connor Brooke
July 1, 2013
Marketing

The Gamification of Marketing

Over half of adults play video games. Yes, you read that correctly – more than 50% of consumers ages 18…

Connor Brooke
July 1, 2013
Marketing

Market Research: The Backbone Of Your Strategic Marketing Plan

The success of your strategic marketing plan is as good as the information that it is based on. Conducting research…

Jay Leonard
June 30, 2013
Marketing

How To Get People To Know About Your Product

You have a new idea for a product. Many people think that once they put up a product for sale,…

Connor Brooke
June 28, 2013
Marketing

Who Should Build Buyer Personas? Marketing or Sales?

Over the past year, I have been getting this question asked more frequently. To be honest, it actually is a…

Jay Leonard
June 27, 2013
Marketing

OBA Compliance: What It Means for Marketers + Agencies

Overview: What does it mean to be OBA compliant? The DAA (Digital Advertising Alliance) has created self-regulatory guidelines for OBA,…

Connor Brooke
June 27, 2013
Marketing

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