Being a marketer today isn’t an easy job. Consumers and businesses have become increasingly complicated and smarter about how they…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
This is a guest post from Florence Broder, Content Manager at AppsFlyer. As users shift from desktop to mobile, advertisers…
Marketing
You know it when you see it: the uninspired trade show booth. The trick, of course, is recognizing the same…
Marketing
Having a stand at a trade fair is a reasonable way of promoting your business and trying to attract new…
Marketing
A few weeks ago I was asked “Why do you work in marketing?” and I struggled. Truth be known, I…
Marketing
E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct…
Marketing
We are in the era of multi-channel, omni-channel, and multi-device shopping. For marketers, this is now common knowledge. Consumers are…
Marketing
The digital world is a-blazing following the announcement of a new and improved partnership between Google and Twitter. This alliance…
Marketing
Market research has evolved almost beyond recognition over the last decade and today online marketing tools are more diverse than…
Marketing
Can't we all just get along? For decades, advertising and marketing agencies and their clients, B2B and B2C marketers, have…
Marketing