OK, so maybe you think you already know everything there is to know about the 4 P’s — that hallmark…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs…
Marketing
In the crowded world of social media, a few people have a lot more influence than the rest. These “influencers”…
Marketing
Have you ever asked yourself, Why isn't my marketing working? While ineffective marketing probably isn't the end of the world…
Marketing
Segmentation is at the heart of the best marketing campaigns. It allows marketers to target prospects with a high propensity…
Marketing
Most people have heard of the old sales theory that it takes seven touches to turn a lead into a…
Marketing
A lot’s been said about goal setting. Some things have become apparent as I’ve spoken with Marketing Managers. They have…
Marketing
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As…
Marketing
These days, more and more companies continue to look for the most effective way to advertise, often debating whether a…
Marketing
For marketers, the number of meetings we attend can sometimes feel overwhelming. For example, personally speaking, I am proud to…
Marketing