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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

The Four “P’s” of Marketing: How Do They Apply in the Digital Age?

If you’re a fan (or a die-hard obsessive, like me) of the AMC television show Mad Men, then you probably…

Jay Leonard
June 24, 2016
Marketing

Is Your Website Traffic Ruining Your A/B Tests?

A/B testing can transform your business into a polished science. Remember the scientific method from 8th-grade science? Well, a good…

James Spillane
June 24, 2016
Marketing

Do You Know How To Market To Millennials?

By definition, millennials are the generation born between 1980-2000, who grew up in an electronic and social-network crazed world, are…

Jay Leonard
June 24, 2016
Marketing

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

Connectivity and digitalization are the number one key trend disrupting the automotive business in 2016. According to KPMG’s Global Executive…

Alan Draper
June 17, 2016
Marketing

Legal Marketing: A Microsite Can Work…If You Do It Right

For years now, SEO experts have been arguing that having multiple websites and domains for your business can be bad…

Connor Brooke
June 17, 2016
Marketing

3 Tips for Successfully Implementing Change in Your Marketing

It’s said that the only constant in life is change. For marketers, this is perhaps even more true. It’s been…

Connor Brooke
June 16, 2016
Marketing

What Impact Will Artificial Intelligence Have On The Ad Tech Landscape?

Artificial Intelligence (AI) isn’t a new concept, but in the past few years its use in the business and technology…

Alan Draper
June 15, 2016
Marketing

Solving The Publishing Industry’s Biggest Problem

In the last year, publishing powerhouses have sent a wave of frenzied readers in the direction of their competitors as…

James Spillane
June 15, 2016
Marketing

2016 Father’s Day Buying Survey

A day born in memory and gratitude by a daughter who thought her father should be honored with a special…

Connor Brooke
June 13, 2016
Marketing

2016 Influencer Marketing Budget Trends: How Do You Stack Up?

In recent years, we've learned that social media marketing is not going away. However, the way we approach it has…

Connor Brooke
June 13, 2016
Marketing

5 Invoice Marketing Opportunities You’re Missing Out On

As a small business owner, investing days or weeks into crafting a marketing strategy is out of the picture. What…

Connor Brooke
June 10, 2016
Marketing

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