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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

Emojis In Ad Copy Get Heart Eyes For Decreasing Your CPAs

Have you noticed that more and more Facebook ads have begun including emojis in their text? Have you been skeptical…

Connor Brooke
May 3, 2017
Marketing

Why Goals Matter to Influencer Marketing Success

Influencer marketing has become a prime choice for brands that want to increase exposure and get connected with a larger…

Jay Leonard
May 2, 2017
Marketing

Practical Coaching Tips for Scrum Masters to Drive Change and Engagement

Do you ever wonder what determines our actions? Most people think that what we do is the outcome of our…

Jay Leonard
May 2, 2017
Marketing

PR vs. Influencer Marketing: What’s the Difference, and Why Does It Matter?

Marketing and PR have always had a complicated relationship. Traditional marketers and publicists will argue that the differences are clear,…

Alan Draper
April 28, 2017
Marketing

5 Ways To Get The Most Out of Video Influencer Marketing

Video content has proved itself to be a surefire way to accelerate influencer status. The popularity of social video platforms…

Jay Leonard
April 27, 2017
Marketing

The Importance of Using Storytelling in Your Marketing Efforts

Who doesn’t love listening to a good story? Storytelling has been helping brands around the globe connect with their customers…

Connor Brooke
April 27, 2017
Marketing

Influencer Marketing 101: A New Chapter of Brand Ambassadors

As marketing channels and services grow, businesses are discovering new ways to use brand ambassadors to connect with wide audiences.…

James Spillane
April 25, 2017
Marketing

Marketing And Mobile: When The Union Makes The Force

Marketing And Mobile: When The Union Makes The Force There were 23.8 million smartphone users in 2016. A number, undoubtedly,…

Jay Leonard
April 22, 2017
Marketing

Right Person, Right Place, Right Time, Right Message: Leveraging People-Based Measurement

With the explosion of data and technologies, the opportunity for marketers to deliver optimal consumer experiences via tailored messaging across…

Jay Leonard
April 21, 2017
Marketing

My Data Isn’t Free

Listen up marketers, I know you’re taking my data. I know that algorithms and people I’ll never meet know more…

James Spillane
April 20, 2017
Marketing

Marketing Initiatives: When Sales Should Give Feedback

As many marketing professionals know, there is often a delicate relationship with the sales team. On one hand, you need…

Connor Brooke
April 19, 2017
Marketing

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