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Marketing

As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.

10 Essential Questions for Choosing a MarTech Solution

If you work in marketing, you probably get a martech-related sales email or digital ad daily. Choosing a martech solution…

Connor Brooke
August 21, 2017
Marketing

Should I Contract a Marketing Agency or Hire an In-House Marketer?

Hiring a marketing agency is a risky endeavor for smaller businesses and growing teams. But is recruiting in-house a cost-effective…

Jay Leonard
August 18, 2017
Marketing

Analytics: The Key to Data-Driven Marketing

In any business, knowledge is key. To gain that key, you need data—data to monitor performance, to spot new opportunities,…

Connor Brooke
August 16, 2017
Marketing

The 7 Things You Need to Make Successful Motion Graphics

Motion graphics are an excellent way to communicate visually, but they require more effort and skill to create than static…

Alan Draper
August 15, 2017
Marketing

Can CRM Help Your Firm Grow? Research Says Yes – and Here’s How

While many elements factor into business development, many firms are finding that customer relationship management (CRM) software is playing a…

Jay Leonard
August 15, 2017
Marketing

15 Tools for an Effective Visual Marketing Campaign

Many marketers pay more attention to the words in their marketing, while graphics get little focus and effort. However, non-verbal…

James Spillane
August 14, 2017
Marketing

How to Overcome Marketing Complexity to Exceed Customer Expectations

How many of these phrases have you heard during your marketing department’s planning meetings? Eliminate silos! Be agile! Measure everything!…

Connor Brooke
August 11, 2017
Marketing

The Power of Collaboration through Story, Strategy, Systems

Musicians can teach Marketers a thing or two about profitable collaborations. Look at the powerful and well-matched collaboration of Kendrick…

Alan Draper
August 10, 2017
Marketing

A Complete Guide to Perform Influencer Marketing

If you are active on any social media platform, then chances are that you must be following a few influencers.…

Connor Brooke
August 9, 2017
Marketing

Powerful Case Studies: Buying Decisions Are Made at the Intersection of Insight and Customer Stories

Everyone is drawn to a good story. Why? We love to imagine ourselves as the protagonist, overcoming the odds and…

Alan Draper
August 9, 2017
Marketing

Artificial Intelligence: Terms Marketers Need to Know

Artificial Intelligence (AI) continues to make its way into the world, influencing popular culture (think Steven Spielberg’s “A.I.”, or Disney’s…

Alan Draper
August 7, 2017
Marketing

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