Meet Evisu, a premium denim and lifestyle brand with a global presence. Like all global brands, their goal is to…
Marketing
Marketing
As a marketer you must be able to adapt to changes in the market. Check out these marketing tips and best practices for creating successful marketing campaigns.
According to McKinsey, when a B2B organization adopts a customer-centric strategy, great things happen. Think: higher margins, higher client satisfaction…
Marketing
In our changing world, traditional rules are being flipped, and new ones need to be created. This is especially true…
Marketing
People are increasingly holding webinars, workshops, conferences and other virtual and in-person events to expand their brands. This means you…
Marketing
If you’re chasing the Millennial audience, you must understand that this group absorbs information in the blink of an eye…
Marketing
When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key…
Marketing
I’m a big fan of the buyer journey. It’s one of the most powerful marketing tools available. I’m also a…
Marketing
Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or…
Marketing
Social media monitoring can supplement – or even replace – traditional market research. Traditional market research – surveys, focus groups…
Marketing
Influencer marketing is the practice of using individuals with the power to impact purchase decisions to promote your brand. It…
Marketing