No matter what business you’re in, you should always be on the lookout for cost effective ways to reach your customers, and with door drop marketing you can find a proven method to communicate with consumers in a way that will grab their attention.
As long as you can brand your door drops in an eye-catching way, chances are you will be highly likely to gain your customer’s attention in a more tangible form than a digital format allows.
The fantastic thing about the door drop form of marketing is that it’s entirely flexible to your business’s needs, and its reach can range from one street to an entire country depending on your financial clout.
It’s also a great way to effectively target a specific demographic, with the ability to zone in on a certain area or category of housing to give your advertising a more personal appeal. And, with the correct hook, your leaflet, pamphlet or letter could get you more sales.
Here are just a few ways to maximise the impact of your door drop campaign.
Make your advert an interesting format, design and shape
While the door drop is in itself a great way to get noticed, the need to stand out from the other letters that come through the daily post is still an imperative.
Think about it: as a customer sifts through their mail, receiving bill after bill, are they going to want to see another bland white envelope with pedestrian information about your product plastered on the inside, or a cheerier and more colourful advert that will stand out from the norm?
That’s why when you coordinate your door drop, figuring out an effective design to draw a customer in is highly important, and the options can range from the type of font you decide to use to the shape and size of your advert, with many companies aiming for a larger width and length of their pamphlet to differentiate themselves from bog-standard bills.
Throw in an offer with your door drop
Although simply advertising your product is a perfectly reasonable avenue to travel down, why not throw in a special offer or deal to really sweeten the sell?
Pizza Hut, who drop over 100,000,000 leaflets a year through doors in the UK, will, for instance, attach a number of offers and discounts to their pamphlet to draw in a customer, and remain, after 50 years in the business, a hugely successful restaurant franchise.
Incorporate the internet with your campaign
It’s easy to see the internet as the great rival to door drop marketing, what with email and 24/7 websites creating a far greater level of access options. But, while the internet is certainly an appealing prospect, the possibility of incorporating the digital with the analogue is highly effective.
This combination tactic has borne results for brands such as office suppliers Staples, who claimed that they experienced a response rate six times higher with a flyer and an email than with an email alone.
In order to give the customer as much choice as possible, don’t forget to mention any website or email address you have to allow further engagement with your product.