For businesses to be successful in today’s digital world, having an effective digital marketing strategy is crucial, but that doesn’t mean you should ignore traditional marketing activities like events. Event marketing is still relevant, providing incredible opportunities to generate brand awareness, engage with clients and connect with partners.

By not investing in event marketing you’re missing out on valuable in-person opportunities. Here are 4 reasons why events should be part of your business marketing strategy in 2019:

1. Brand awareness

All businesses want to be recognisable but many businesses struggle to cultivate their brand. Building a brand goes further than creating a name and logo. The stories you tell and the relationships you build are the aspects that determine whether a client chooses you or a competitor.

Events are the most effective way to communicate your value and build brand awareness through valuable in-person interactions.
However, many businesses find it difficult to capture their audience’s attention. Creating an immersive and personalised experience through experiential marketing is a great way to grab people’s attention, stay on top of minds and build meaningful relationships.

2. Lead generation

One of the more immediate benefits of event marketing is lead generation. Events can generate both marketing and sales-ready leads. The return of investment is often easier to calculate than experiential and digital marketing initiatives. A good way to generate customers at an event is by engaging in discussions about your services and by presenting in front of the crowds.

3. Industry knowledge

Being at relevant events allows businesses to stay on top of industry news and announcements. Events allow you to keep tabs on your competitors and on industry developments, both of which are fundamental to an effective marketing strategy.
Businesses often attend events when launching new products or announcing new partnerships and collaborations. Attending events allow you to be more aware of the market and industry and respond to any developments in an appropriate way.

4. Networking

Usually, events often have a specific topic or event and therefore attract people in similar industries with similar interests. By attending events and indulging in conversations you can make connections and build valuable partnerships with influencers in your industry.

In a world where most communication happens online, there’s nothing more valuable than face-to-face interaction. By attending events you can massively extend your network base.

In conclusion,

From brand awareness and learning about the latest industry developments to building contacts and generating sale leads, in an increasingly competitive market, it’s essential for businesses to invest in event marketing.

Your business is largely defined by what others say about your product or solution rather than what your logo looks like. Creating valuable connections with customers at events will shape these conversations and turn customers into promoters and drive sales.