6 Small Business Marketing Trends For 2013

• Seriously though, wonderful putting your unit together of the 6 factors. I really enjoy the fact it provides a chance for a lot more websites to become mobile friendly without having a lot of work, the best strategy. A small business can use a responsive web design theme from WordPress and get a lot of bang for the buck :)

  • Hi Akhtar – Agreed – I converted my WordPress website to a new responsive theme based on one called Catch Box – it’s free and I tweaked it a bit for my use. There a quite a few responsive themes in the WordPress Theme directory.

• An excellent article! Content marketing is very important going into 2013. Having a mobile site is a must for any small business website, especially a local business.

  • Hi Adam – thanks for the kind words. Mobile is so important and being able to support all devices with one responsive theme is the best option for a small business.

• Glad you mentioned optimization because without optimization you won’t know what’s working, what’s not, what’s gotten old and so much more.

  • Hello Sameep – Watch your analytics for updates to your keywords, what content you are missing and could add to improve your optimization and how people are navigating your site. All of it helps us get better at responding to our visitor’s needs. Cheers!

• Thank you very much for sharing this information..

  • You’re welcome Tyrone.

• Hi, Debra! Nice article! We’re especially loving content marketing ourselves for 2013!

  • Thanks Nicki – content marketing is an absolute must for small businesses for 2013.

• Great article about how SEO is changing, and changing for the better. Alot of my SEO clients are stuck in the past and don’t understand the importance of fresh content on their website.

  • Hi Rebecca – yes, it’s time small business owners take control of their SEO. With content marketing, SEO happens. Add the important SEO pieces using the WordPress SEO plugin and you can gain visibility in the search engine results. Thanks!

• This article is right on time, Debra, as I plan for 2013. Thanks for the reminder to focus on marketing and creating more visibility for my brand.

  • Hi Romona, we all need to remember that what we are doing online is marketing! Tools and gadgets are fun but if our time spent isn’t paying off in visibility and ultimately clients, why bother! Thanks for commenting.

• SEO has changed with Panda and Penguin and so has how people access websites. Quality content is more important than ever as well as mobile targeting. Responsive web designing coupled with high quality and relevant content has been shown to boost traffic and revenue tremendously. Its a win win for both the customer and the business. I plan to offering these two approaches to my clients come 2013.

  • Hi David, SEO is definitely different in the post Panda/Penguin world which is why small business owners need to take control of it sensibly. As you point out providing quality, optimized content across any device will a lot to attract clients. Thanks for the comment.

• I totally agree and this is written so business owners can understand it. We speak the same language.

  • Thanks Alana! Great minds think alike :)

• I must agree to you, Debra. These six small business marketing techniques are totally critical to every small business to be able to meet the level of big companies. Since having web presence means penetrating the global market, it is but crucial to any business nowadays to engage into online marketing. If any business wants to succeed, that business must know these techniques by heart and practice it.

• Very exciting trends! I will definitely watch out for these and see how to use this knowledge to the advantage of small businesses. While technically it wouldn’t be planning ahead anymore, here are some tips for 2013 trends. http://smallbusinessology.wordpress.com/2012/11/26/a-look-into-the-future-planning-ahead-for-2013-trends/

• Print Marketing is very much needed for networking, client meetings, seminars and even when interviewing employees. Having a business card on hand can mean the difference between a sale and nothing. But besides the necessities, what does a new business, or even a business trying to reinvent themselves,in terms of print marketing? Here’s a laundry list of print marketing materials and why you need them.

  Business Cards
  This is obligatory, but you’d be surprised how many people thing they can do without them. There are several reasons you need a business card including: Physical business cards are a powerful touchpoint that amplifies the first impression. Business cards are harder to forget and can continue to make an impact long after that first initial meeting. A great custom designed business card can be a powerful part of your brand that engages the recipient and makes them want to learn more about you. It provides all your most important contact information and will drive people to your website to learn more about you. Still think you don’t need a business card?
  Letterheads
  While letterheads are used less frequently than business cards, it’s still an important piece of your business’s marketing materials set. These pieces are branded with your business’s logo, and contact information, and can be used for anything from an employee acceptance letter to thank you letters to clients.
  Brochures
  A brochure is a sales tool that can be looked at immediately. It’s a natural action for someone to open or read something right away that’s either just been handed to them, they have received in the mail, or has caught their eye that they have picked up. Whatever you are selling or promoting, a brochure or flyer gives you something tangible that puts your business into the hands of a potential or existing client whether you are promoting an existing/new product or service. What’s more; in many cases the response to a well designed and executed flyer or brochure can be instantaneous.
  Print Vs. Electronic Media
  Print and electronic marketing work together; well designed print materials have the potential to hang around someone’s home or work place for a long time. Remember, many people may print off information from your web site, but will often do this in black and white ~ not bright, vivid, eye-catching color. What’s more they can easily click away from a website but a brochure can always be left lying around, meaning your potential client may be staring at your business unconsciously for quite some time, and when the time comes to use your product or service, they will know exactly where to find you. That is the power of print.
  The Importance of Branding
  A good brand is essential for business success. Most logos or marketing campaigns are good for around 5 to 10 years. After this time, the market changes and businesses need to change in order to keep up with a more modern image and newer company ideas. Evolving is necessary to keep up with the competition, meet consumers ever-changing preferences and, as they say, ‘Keep up with the Jones’. An ever evolving brand identity is the best way to stay relevant and fresh in an ever evolving market place. If you look at a company’s brand history, most major brands have gone through a metamorphosis. It is essential to compete in this time. Coca-Cola now is very different from the Coca-Cola of the 1950s. They have kept the same principles of their brand, but their image is constantly evolving to keep up with their target market. Apple is another brand that has changed drastically over the years. If you looked at the original Apple logo today, you wouldn’t know what you were looking at. It’s archaic by today’s logo and design standards. For them, it was absolutely necessary to rebrand in order to stay relevant and in keeping with their message of revolutionary technology.

  Hope this is helpful information

  Lisa Blevins
  Marketing Manager
  http://www.WePrintQuick.com
  A Division of Eveready Printing, Inc.
  20700 Miles Parkway
  Cleveland, Ohio 44128

  Read more: http://weprintquick561.corecommerce.com/contact.html#ixzz2MbB15zyH

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