Mobile marketing is the newest addition to modern marketing techniques and one of the most powerful ones as well. It allows businesses to connect with their users through personal devices and hence, has a larger outreach than many other forms of media.
However, without a few basic guidelines, mobile marketing fails to produce the desired results. Mentioned below are a few tips that even beginners can employ in 2020.
Hyperlocal Targeting via Geofencing
Geofencing, a hyperlocal targeting technique, involves marking a specific geographic area and making a virtual fence around it. When anyone with your mobile app is within this geographic range, a push notification will be sent to the user with area-specific services.
A working yet audacious example can be of Burger King geofencing Mcdonald’s outlets. When the app users entered the fenced areas, they were sent discount vouchers from Burger King. Thus, killing the competition and attracting more customers efficiently in one go, albeit in a sly manner.
The major point here is that only 2 in 10 businesses have any inclination towards hyperlocal targeting. It can be effectively applied to nearly every type of business and produce a variety of results. For example, taxi-booking apps can geofence airports and metro stations or an offline store can set up the virtual fence to let users know about sales and discounts.
Using VR and AR
Virtual Reality (VR) and Augmented Reality (AR) have mostly been associated with the games and entertainment industry, which is why most marketers have not been able to capitalize on their potential.
VR is an immersive simulation of a virtual environment and requires users to wear a headset. On the other hand, projecting virtual elements onto real-world scenarios is considered to be AR, for example, Snapchat filters and Pokemon Go.
One application in daily life can be of Domino’s, whose app uses AR to let people check out different pizzas on their tables even before they order. A sure way to get mouths watering.
Target Bing and Yahoo users
Most of the marketing campaigns and SEO are directed towards Google since it enjoys a near-monopoly in attracting mobile users. Over 95% of mobile users prefer searching through Google while Yahoo and Bing are left with 2 and 1 percent share, respectively.
While 1% is not much on charts, it represents over 137 million mobile users of which ⅓ have a household income of more than $100,000. Also, of these 137 million people, 54% are over 45. On the other hand, Google users are mostly under 44 years of age and don’t have as wealthy demographics as Bing users. This means you are losing out on users with serious prospects if your marketing is solely focused on Google.
Content Campaigns
User-generated content campaigns are a great way around two major hurdles of marketing: Creating fresh, catchy content, and convincing the audience that you are worth the while.
User-generated campaigns will save the creative work goes into making user-relatable content. The users can also act as a number of unpaid brand ambassadors, who, regardless of their limited outreach, can spread the word of mouth – something that is trusted over any branding or advertising strategy.
While traditional marketing strategies consider people as the “message receiver” and the marketers are “message broadcasters”, user-generated content attempts to bridge the gap and bring the people in to play. This community-based communication can help you spread the word and build a stronger customer base. It can also help you take maximum advantage of Instagram’s features.
For example, Walkers, in 2014, pushed a “Do Us A Flavor” campaign which had nearly 1.2 million people in the fray. The winner’s idea was used by Walkers to launch a new flavor.
Voice Search Optimization
Voice search is seen as a trend that will pass, but it is here to stay. More people are using voice searches for their daily chores, and with Amazon’s Alexa and Google Home, it will be taken to a whole new level. In fact, 50% of all searches by 2020 will be made by voice searches.
This is backed by studies that conclude that over 71% of users under the age of 29 use mobile assistants. Further, a third of smartphone users conduct at least one voice search per week. This calls for a major addition in marketing – Voice search support in various apps and incorporation of long-tailed keywords in SEO.
Conclusion!
Mobile marketing is an out of the box strategy when compared with the traditional marketing mantras. However, the results can be quite stunning as it can help you expand your outreach and bag more leads. These mobile marketing tips can help you stand out with their efficacy. More and more traditional marketers are learning the ropes and implementing these strategies in order to further the prospects of their respective businesses.
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