My reaction to most company blogs: “Blah, Blah and Double Blah!” I recently taught a class on corporate blogging at…
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Selling isn't a one size fits all proposition. I'm not telling you anything new when I say -- the more…
Effective content marketing relies more on hard work than on creative ideas. Many marketers can think of a smart e-book,…
Steve Jobs’ medical leave of absence has the market asking hard questions: 1) Exactly how dire is Jobs’ health; and…
The upcoming Super Bowl between the Green Bay Packers and Pittsburgh Steelers should be an exciting game as these teams…
Thousands of protesters have taken to the streets in Egypt to express their opposition to President Hosni Mubarak’s regime and…
As the local part of the online world keeps growing, it's becoming quite crowded. There are Google, Facebook, Groupon, Foursquare,…
In advertising, every creative project starts with a document known as the "Creative Brief." This is usually prepared by the…
About a week ago Vocus announced the results of its annual PR planning survey, titled Social Media Comes of Age. …
You’ve finally decided to do it. Your competitors have been kicking your behind online for years and you’re ready to…