I think it is amazing the power that a company’s name has. It is also amazing how changing a company’s…
Branding
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A recent #LeadershipChat on Twitter revolved around the topic of The Difficult Follower and how to lead them.…
Business Articles
Everybody awaited the release of the original iPhone with great anticipation, and for many, it lived up to its hype…
Business Articles
In more news about Super Bowl ads, a friend of mine who works with the Emerging Media Research Council shared…
Branding
Isn’t it, “learn from your mistakes?” Learning from your mistakes, and sharing what you learn, can be profitable. Sharing lessons…
Business Articles
Influencer identification and tracking tool Traackr didn’t feature in our social media influencers report so we thought it would be…
Business Articles
My reaction to most company blogs: “Blah, Blah and Double Blah!” I recently taught a class on corporate blogging at…
Business Articles
Selling isn't a one size fits all proposition. I'm not telling you anything new when I say -- the more…
Consumer Marketing
Effective content marketing relies more on hard work than on creative ideas. Many marketers can think of a smart e-book,…
B2B Marketing
Steve Jobs’ medical leave of absence has the market asking hard questions: 1) Exactly how dire is Jobs’ health; and…
Business Articles