Working for a social media agency means that I’m often inundated with infographics. Some are insightful, some show great design…
Business Articles
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The “ROI of social media” (or lack thereof) is a hot, and still hotly contested, topic. I summarized…
Business Articles
Twitter chats are live discussions that help build communities. They gather people around a specific topic or interest, allowing them…
Business Articles
Are you having trouble promoting a product or cause without being overly in-your-face to followers? Sure, you might be passionate…
Business Articles
Now, I’m not a frequent TMZ reader, but over the weekend, I spotted an article about TV network Bravo’s efforts…
Branding
We are in the midst of a communication revolution similar to the one following Gutenberg’s invention in the middle of…
Business Articles
One of the easiest yet most often overlooked marketing tactics is the call to action. I recently gave you ideas…
Content Marketing
The next few posts in the engagement series are going to be lessons we can learn from the book Team…
Leadership
You got me to hit the “like” button. I could have been excited, just curious, or even half asleep when…
Business Articles
“The customer is always right.” Cliché, right? But put that image in your head of a ranting shopper in the…
Consumer Marketing