Value (through the customer’s eyes) = f (Outcome, Experience) Another way of saying the same thing is to say that…
Marketing
Latest News – Page 3574
Good news for high schoolers and college grads who have yet to earn real world experience. LinkedIn announced today that…
Business Articles
One of my clients was frustrated recently when she got the monthly bill for email marketing and website management services…
Business Articles
Many people believe Labor Day is only for those who currently have a job – but as a job seeker,…
Branding
Conspicuous consumption is a term that rings familiar with any economist, but two such experts, who happen to be the…
Marketing
Chuck Norris’s toughness is so legendary, there are hundreds of Chuck Norris jokes on the internet about his strength and…
Marketing
I didn’t realize it until this week, but there still seems to be some confusion about Social CRM in certain…
Marketing
If you earn 10-15% less than someone who does the same job, you’re paying the price of being less attractive.…
Branding
Since the media focus in the past week has been all about hurricanes, I’d thought I’d take a few moments…
Business Articles
In my recent BusinessWeek.com column, I emphasize that businesses need to be cautious about making promises in their ads. Over…
Consumer Marketing