Alibaba’s Group CEO and Founder Jack Mao stated his interest in buying up Yahoo at a Stanford conference yesterday. Amongst…
Business Articles
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When brands find they are losing sales, share, and profits, there are three well-used approaches that usually get served up…
Loyalty Marketing
Mercedes Benz released this print ad series earlier this year and as it often goes, it is just starting to…
Marketing
The trick is to start early. While everyone gears up for special offers this holiday season, you should be thinking…
Consumer Marketing
As a general rule you probably shouldn’t be playing video games at the office. However, back in the day Microsoft…
Business Articles
I have been hearing a lot of talk lately about building a personal brand and have been mulling about how…
Branding
One of the definitions of message is “an inspired communication from a profit or religious leader.” Message is also defined…
Marketing
You might have read Kyle’s recent blog post about hiring young consultants. There’s a big discussion on that post, as…
Business Articles
How cute is too cute? That’s the question for the Hello Kitty brand. The main audience is “pre-teen girls,” and…
Business Articles
Porter’s 5 forces model illustrates current competition and the potential for new rivals. First published in 1979 and recently revised…
Business Articles