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I have been hearing a lot of talk lately about building a personal brand and have been mulling about how…

One of the definitions of message is “an inspired communication from a profit or religious leader.” Message is also defined…

You might have read Kyle’s recent blog post about hiring young consultants. There’s a big discussion on that post, as…

How cute is too cute? That’s the question for the Hello Kitty brand. The main audience is “pre-teen girls,” and…

Porter’s 5 forces model illustrates current competition and the potential for new rivals. First published in 1979 and recently revised…

Last month, I launched an A/B test of our Request a Quote form page to see if a new design…

Brands are on a Transformational Journey The future. Coming soon! Imagine for a moment that brands are on a magical…

Swatch aims for its watches to be seen as stylish, modern, and budget-friendly. And for some, they definitely are. However,…

I am beginning to wonder if finding the lost City of Atlantis or figuring out how Pauly Shore actually had…

Foursquare announced Tuesday that this location-based service hit a billion check-ins, which is a pretty big milestone for a fairly…