Starbucks wants to be “a beacon for coffee lovers everywhere,” but they also want to be purveyors of “everything else…
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Public relations is a field like no other. It’s demanding, exciting, exhilarating, and always keeps professionals on their toes. From…
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As Bob Dylan famously said, “for the times they are a changin’.” Absolutely, Bob! Change is the only constant. This…
Online Marketing
Out with old and in with the new. It’s a saying we hear a lot, but does it apply to…
Online Marketing
As a seasoned entrepreneur, I’ve had the chance to start and co-start several businesses and non-profit groups. Lately, I’ve served…
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A special friend was getting married recently and we wanted to get them a gift that was out of the…
Online Marketing
Defining your company’s social media strategic business objectives prior to making a significant investment is good sense. Like any marketing…
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As we say goodbye to 2011, there is a lot to look back on in the world of SEO and…
Marketing
I recently presented to an MBA class at the Simon School of the University of Rochester. I shared with the…
Marketing
The other night I thought my refrigerator was on the blink, as it seemed to be making an odd, rather…
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