Any business will tell you that retaining customers is easier than acquiring new ones. And, it can be at least…
Loyalty Marketing
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Conversion Rate Optimization (CRO) involves making adjustments to your website or landing page(s) to boost conversions. Conversions may involve actions…
Online Marketing
The shift is on. It’s hard to read an article or attend a presentation about social media or content marketing…
Content Marketing
This post is not what you think, it's got nothing to do with Dr Jekyll and Mr Hyde, Clark Kent…
Branding
Valentine’s Day offers a great chance for marketers to connect with customers, followers, and fans. The simple phrase “Will you…
Marketing
This is not a post about some super-secret keyword density, proximity or dispersion formula, new link building techniques or technical…
Online Marketing
Name one relatively new social media platform besides (Twitter, Facebook or LinkedIn) that you will invest in this year and…
Business Articles
This is Part II of my 2 Part blog series. To view Part I, click here. In my last blog…
Marketing
People who work just to get a paycheck usually think of their occupation as a job. People who love what…
Business Articles
Providing a rich customer experience is imperative in today’s online world. One way to keep customers and prospects happy is…
Business Articles