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While the stragglers sit still trying to figure it out, the smart brands have evolved into social brands. However, while…

So far in this series about blogging, we have looked at: Part 1: 3 reasons your company needs a blog…

  In this business, and probably in most businesses, we do a lot of hand wringing. As marketers or PR…

1. Generate a buzz in the run-up to a new product launch. Don't limit your pre-launch efforts to a press…

Inbound link building is often overlooked when a business rolls out its inbound marketing plan. One reason for this is…

Is your brand ready for Facebook’s Timeline update? On March 30, Timeline will automatically go live for all brand pages…

Whether you’re a recent university graduate looking to fill out your CV a bit or you want to start working…

Planned Parenthood of the Great Northwest is trying out a new tactic to promote safe sex: Condoms that come with…

I’ve been reflecting on the future of customer service lately. Two trends—social media and mobile technology—have many business leaders thinking…

Are you interested in getting a customer service job? With countless jobs available, landing a good customer service job isn’t…