Location-based marketing coupons sway consumer decisions Mobile retail marketing has evolved alongside consumer buying habits, and location-based marketing might be…
Business Articles
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Customer Experience Management (CEM) is the process of understanding and managing your customers’ interactions with and perceptions of your company…
Customer Experience
Since the news broke over the weekend that the National Telecommunications and Information Administration (NTIA) had cancelled the request for…
Business Articles
University of Michigan management and organization professor, Gretchen Spreitzer and Georgetown University assistant business professor, Christine Porath published a very…
Business Articles
Twitter is one of the biggest marketing phenomenons of the online business world. In fact, it has been growing faster…
Business Articles
Whether you like it or not, people DO judge a book by its cover. Fact of life. Just as you…
Branding
Nell Minow is on the board of GovernanceMetrics International (GMI, formerly known as the Corporate Library), an independent research firm…
Finance
It’s very inspiring that the current conditions on the IT market have become very favorable, and it’s simpler, than ever…
Business Articles
More and more, customers interested in inbound marketing are asking, “What is the best lead capture form?” It seems like…
Marketing
The concept of “crowdsourcing” – which has many varying definitions and connotations–has grown exponentially over the last few years as…
Business Articles