In summary, everything centers around a pain point. "Pain point" is a business term that refers to emotion, which plays…
Marketing
Latest News – Page 3496
If some data is good, more data is better, right? And why stop at more data when you could have…
Marketing
You are the head of sales for an emerging growth hi-tech company but your company’s sales remain stagnant. You are…
Business Articles
The Answer is in the Question I’m a student again. At least for the next three days. Last night I…
Customer Experience
With millions of users already using it, Facebook has become a major source of traffic for many small businesses. But…
Business Articles
Companies and agencies often start projects with a Creative Brief – an overview of goals, target audiences, messaging, timing, delivery…
Content Marketing
Health and pharmaceutical marketing budgets are rapidly shifting towards online advertising. In 2010, eMarketer released a report forecasting that online…
Marketing
B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the…
Blogging
Tagging on Facebook has become common practice, but don’t you just hate it when people tag you on posts that…
Business Articles
Being great at Customer Service comes at a cost There is no “free lunch” when providing a value added service.…
Customer Experience