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Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online…

If you’ve been hearing some talk about Google’s new AuthorRank algorithm, you need to pay attention to what’s going on…

Technology has changed how many businesses operate and have forced them to re-evaluate their marketing strategies. Websites like Pinterest, Facebook,…

How to Add a Price Tag to Products on Pinterest Retailers and e-commerce sites, from behemoths to Etsy hobbyists, are…

Creating new ideas is essential for the success of any organization, whether it’s a business looking to develop new products…

All search engines work using a 3 phase approach to managing , ranking and returning search results. But a lot…

Ad impressions are a crucial metric in online advertising, revealing how often your ad appears on a webpage. By understanding…

After helping to promote and coordinate the You Can Heal Yourself expo I have to say I realise that there…

There’s a simple trick that most marketers use to make their social media engagement more efficient. They use automation and…

For more than a decade, the marketing industry has been espousing the benefits of 1to1 marketing: increased response rates and…