The various cards in your wallet may be factored into how much you pay for your coverage. It seems as…
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Spend any amount of time around social media conversations, and one word usually pops up more than any other –…
Identifying and using reference groups in marketing are important because reference groups influence the attitudes, goals, aspirations, opinions, and information…
The sad truth is sometimes employers have to make the difficult decision to layoff their employees. No one ever likes…
Gender Engagement The average Facebook user spends more than 6 hours on Facebook each month. But what Facebook demographic is…
Albert Einstein once said “information is not knowledge” and data without context is just organized information. In essence, data is…
Call centers are often referred to as “cost centers” because historically, one of their biggest expenses is turnover; they are…
Sometimes, as B2B marketers we are drawn like moths to the big, bright flame of marketing strategy and we forget…
There comes a point at which your business needs a change and a big one at that; it’s time for…
United States Postal Service Postmaster General Patrick Donahoe recently announced a plan to cut Saturday mail delivery as a means…