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    • Best Cryptos
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      • Best Crypto Winter Tokens
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      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
    • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
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    • Crypto Games
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    • Crypto Wallets
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      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
    • Bitcoin Casinos
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      • Ethereum Casinos
      • Earn Free Crypto
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        • Earn Free Bitcoin
        • Make Money With Crypto
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        • Aqru Review
        • Best Staking Coins
        • Crypto Interest Accounts
        • Crypto Lending Platforms
        • Crypto Loan Sites
        • Crypto Savings Accounts
        • Crypto Staking
        • Earn Interest on Bitcoin
        • Earn interest on Ethereum
        • Earn Interest on Stables
        • What is APY in Crypto?
        • Yield Farming Platforms
        • Yield Farming vs Staking
      • DeFi Crypto Guides
        • Best DeFi Apps
        • Best DeFi Interest Rates
        • Best DEX Coins
        • DAO Crypto Projects
        • DeFi Lending Platforms
        • DeFi Staking Platforms
        • DeFi Swap Exchange
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        • Buy Bitcoin AU
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      • Bitcoin Mining Sites
        • Best Coins to Mine
        • Ethereum Mining
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        • Financial PR Agencies
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        • Web3 Marketing
  • Cryptocurrency
    • Buy Crypto
      • Buy Bitcoin
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    • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
    • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
    • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
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      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
    • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
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      • Buy Tamadoge
    • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
    • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
    • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
      • Best NFT Wallets
      • Best Utility NFT Projects
      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
    • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
      • Buy GMT
      • Buy Immutable X
      • Buy The Sandbox
    • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
      • Coolest NFT Projects
      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
      • NFT Horse Racing Projects
      • NFT Trading Card Games
      • Sport NFT Drops
    • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
    • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
    • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
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      • OpenSea
      • Rarible
  • Stocks
    • Types of Stocks
      • Best Biotech Stocks
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      • Buy Adobe Stock
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      • Buy DWAC Stock
      • Buy eBay Stock
      • Buy Etsy Stock
      • Buy Ford Stock
      • Buy Gamestop Stock
      • Buy Hertz Stock
      • Buy Lockheed Martin Stock
      • Buy Matterport Stock
      • Buy Monday.com Stock
      • Buy Meta Stock
      • Buy Medifast Stock
      • Buy Netflix Stock
      • Buy Nike Stock
      • Buy Nikola Stock
      • Buy NRG Stock
      • Buy Rivian Stock
      • Buy Roblox Stock
      • Buy Pfizer Stock
      • Buy SAVA Stock
      • Buy Spotify Stock
      • Buy Tesla Stock
      • Buy Samsung Stock
      • Buy Upstart Stock
      • Buy XELA Stock
      • Buy Zoom Stock
    • Buy Stocks
      • Buy Shares UK
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      • Buy 5G Stocks
      • Buy Cannabis Stocks
      • Buy Coinbase Stocks
      • Buy Dividend Stocks
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      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
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      • Invest in Stocks
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  • Trading
    • Best Trading Platforms
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      • Capital.com Review
      • Copy Trading Platforms
      • Demo Accounts for Stocks
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      • How to Day Trade Stocks
      • How to Trade Commodities
      • How to Trade Crypto
      • How to Trade ETFs
      • How to Trade Gold
      • How to Trade NFTs
      • How to Trade Oil
      • Islamic Brokers
      • Low Margin Rate Brokers
      • Paper Trading Platforms
      • XTB Review
    • Best Forex Brokers
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      • Best Forex Brokers IN
      • Best Forex Brokers UAE
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      • Best Stock Brokers ZA
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      • Best Forex Signals
      • Best MT4 Brokers
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      • Best Scalping Brokers
      • High Leverage Brokers
      • Low Spread Forex Brokers
    • Trading Robots
      • Algorithmic Trading
      • Bitcode AI Review
      • BitiCodes Review
      • Bitindex Prime Review
      • BitIQ Review
      • BitTrader Review
      • Crypto Bank Review
      • Crypto Boom Review
      • Crypto Engine Review
      • Immediate Edge Review
      • Meta Profit Review
      • Metaverse Profit Review
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      • Oil Profit Review
      • Prime Advantage Review
      • Quantum AI Review
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      • Teslacoin Review
      • Today Profit Review
      • 7Tesler Review
    • Bitcoin Robots
      • Automated Trading
      • BitAlpha AI Review
      • Bitcoin 360 Ai Review
      • Bitcoin Blueprint Review
      • Bitcoin Circuit Review
      • Bitcoin Code Review
      • Bitcoin Digital Review
      • Bitcoin Freedom Review
      • Bitcoin Motion Review
      • Bitcoin Prime Review
      • Bitcoin Profit Review
      • Bitcoin Revolution Review
      • Bitcoin Rocket Review
      • Bitcoin Smarter Review
      • Bitcoin Up Review
      • BitcoinX Review
      • Bitprime Gold Review
      • BitProfit Review
      • Bit Index AI Review
      • British Bitcoin Profit
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Business 2 Community
  • Investing
      • Best Cryptos
      • Best Beginner Cryptos
      • Best Crypto Under $1
      • Best Crypto Winter Tokens
      • Best Emerging Cryptos
      • Best ERC20 Tokens
      • Best Future Cryptocurrency
      • Best Move to Earn Crypto
      • Best Utility Tokens
      • Best Video Game Crypto
      • Coins to Buy on the Dip
      • Fastest Growing Crypto
      • Hottest Cryptos Right Now
      • Most Promising Cryptos
      • Next Crypto to Explode
      • Invest in Crypto
      • How to Invest in Bitcoin
      • How to Invest in DeFi
      • Long Term Investments
      • Low Market Cap Cryptos
      • Most Undervalued Cryptos
      • Penny Cryptocurrencies
      • New Cryptos
      • Best Crypto ICOs
      • Best Crypto IDOs
      • Best Crypto IEOs
      • Best Crypto STOs
      • Best Crypto Crowdsales
      • Best Crypto Presales
      • Best Crypto Private Sales
      • Buying Coins Pre Launch
      • Crypto Games
      • Best Blockchain Games
      • Best GameFi Cryptos
      • Best Gaming Crypto Coins
      • Best Play to Earn Games
      • Crypto News
      • Best Crypto Reddit
      • Best Crypto Alerts Sites
      • Best Crypto Signals
      • Crypto Tiktok Trends
      • Crypto Youtube Channels
      • Twitter Crypto Trends
      • Crypto Wallets
      • Best Cardano Wallets
      • Best DeFi Wallets
      • Best Ethereum Wallets
      • Best XRP Wallets
      • Crypto Bank Accounts
      • How to Spend Bitcoin
      • How to Spend Ethereum
      • Bitcoin Casinos
      • Best Bitcoin Gambling Sites
      • Best Crypto Lotteries
      • Bitcoin Blackjack Sites
      • Bitcoin Roulette Sites
      • Bitcoin Slots Sites
      • Ethereum Casinos
      • Earn Free Crypto
      • Best Crypto Airdrops
      • Best Crypto Faucets
      • Best Crypto Giveaways
      • Earn Free Bitcoin
      • Make Money With Crypto
      • Earn Interest on Crypto
      • Aqru Review
      • Best Staking Coins
      • Crypto Interest Accounts
      • Crypto Lending Platforms
      • Crypto Loan Sites
      • Crypto Savings Accounts
      • Crypto Staking
      • Earn Interest on Bitcoin
      • Earn interest on Ethereum
      • Earn Interest on Stables
      • What is APY in Crypto?
      • Yield Farming Platforms
      • Yield Farming vs Staking
      • DeFi Crypto Guides
      • Best DeFi Apps
      • Best DeFi Interest Rates
      • Best DEX Coins
      • DAO Crypto Projects
      • DeFi Lending Platforms
      • DeFi Staking Platforms
      • DeFi Swap Exchange
      • DeFi Yield Farming
      • Worldwide Crypto Guides
      • Best Africa Crypto Projects
      • Best Asia Crypto Projects
      • Best China Crypto Projects
      • Best Dubai Crypto Projects
      • Buy Bitcoin AU
      • Buy Bitcoin CA
      • Buy Bitcoin DE
      • Buy Bitcoin SG
      • Buy Bitcoin UAE
      • Buy Bitcoin UK
      • Buy Bitcoin ZA
      • Crypto Exchanges AU
      • Crypto Exchanges CA
      • Crypto Exchanges DE
      • Crypto Exchanges SG
      • Crypto Exchanges UAE
      • Crypto Exchanges UK
      • Crypto Exchanges ZA
      • Bitcoin Mining Sites
      • Best Coins to Mine
      • Ethereum Mining
      • Litecoin Mining
      • Monero Mining
      • Crypto Marketing
      • Financial PR Agencies
      • ICO Marketing
      • Web3 Marketing
  • Cryptocurrency
      • Buy Crypto
      • Buy Bitcoin
      • Buy BTC with Apple Pay
      • Buy BTC with Credit Card
      • Buy BTC with Bank Wire
      • Buy BTC with eToro
      • Buy BTC with Paypal
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      • Bitcoin Price Prediction
      • ALICE Price Prediction
      • ApeCoin Price Prediction
      • Axie Infinity Prediction
      • Battle Infinity Prediction
      • Cardano Price Prediction
      • Chia Coin Price Prediction
      • DeFi Coin Price Prediction
      • Dogecoin Price Prediction
      • Dogelon Mars Prediction
      • Ethereum Price Prediction
      • Floki Inu Price Prediction
      • Hoge Coin Price Prediction
      • Kishu Inu Price Prediction
      • LBLOCK Price Prediction
      • LUNA Price Prediction
      • Pi Coin Price Prediction
      • Polygon Price Prediction
      • SafeMoon Price Prediction
      • Samoyed Coin Prediction
      • Shiba Inu Price Prediction
      • Stepn GMT Price Prediction
      • SXP Coin Price Prediction
      • VeChain Price Prediction
      • XRP Price Prediction
      • Best Altcoins
      • Buy Battle Infinity
      • Buy Bitcoin Cash
      • Buy Binance Coin
      • Buy Celo
      • Buy Cardano
      • Buy Cartesi
      • Buy Chiliz
      • Buy Cronos
      • Buy Dash
      • Buy EOS
      • Buy ENS
      • Buy Ethereum
      • Buy Ethereum Classic
      • Buy FTX Token
      • Buy HBAR
      • Buy IOST
      • Buy IOTA
      • Buy Litecoin
      • Buy Livepeer
      • Buy Loopring
      • Buy Lucky Block
      • Buy LUNA 2.0
      • Buy LUNC
      • Buy Neo
      • Buy Pitbull Coin
      • Buy Polkadot
      • Buy RadioCaca
      • Buy Solana
      • Buy Spark
      • Buy VeChain
      • Buy XRP
      • Buy ZCash
      • Best Crypto Exchanges
      • Best Altcoin Exchange
      • Best Metaverse Platforms
      • Best Crypto Apps
      • Best DeFi Exchange
      • Best P2P Exchange
      • Binance Referral Bonus
      • Binance vs Coinbase
      • Binance Review
      • Best Binance Alternatives
      • Best Coinbase Alternatives
      • Bitstamp Review
      • Bitstamp Sign Up Bonus
      • Coinbase Review
      • Coinbase Sign Up Bonus
      • Crypto.com Review
      • Crypto.com Sign Up Bonus
      • Crypto.com Visa Card
      • Crypto Credit Cards
      • Crypto Tax Software
      • Margin Trading Exchanges
      • Social Trading Platforms
      • Best Meme Coins
      • Best Dog Cryptos
      • Buy Baby Doge
      • Buy Dogecoin
      • Buy Floki Inu
      • Buy Kiba Inu
      • Buy Shiba Inu
      • Buy Tamadoge
      • Best DeFi Coins
      • Buy 1inch
      • Buy Aave
      • Buy Algorand
      • Buy Ankr
      • Buy Avalanche
      • Buy Balancer
      • Buy Bancor
      • Buy Chainlink
      • Buy Compound
      • Buy Cosmos
      • Buy Curve
      • Buy DeFi Coin
      • Buy DYDX
      • Buy Fantom
      • Buy Kyber Network
      • Buy Maker
      • Buy Polygon
      • Buy Ren
      • Buy Serum
      • Buy Storj
      • Buy Sushiswap
      • Buy Tezos
      • Buy Uniswap
      • Best Web 3.0 Coins
      • Buy Basic Attention Token
      • Buy Biconomy
      • Buy Filecoin
      • Buy Theta
  • NFTs
      • How To Buy NFTs
      • Best NFT Apps
      • Best NFT Games
      • Best NFT Giveaways
      • Best NFT Lawyers
      • Best NFT Lottery Sites
      • Best NFT Presales
      • Best NFT Staking Projects
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      • Buy NFTs on Binance
      • How to Flip NFTs
      • Make Money With NFTs
      • Best Metaverse Coins
      • Buy ApeCoin
      • Buy Axie Infinity
      • Buy Decentraland
      • Buy DeFi Kingdoms
      • Buy Enjin
      • Buy Gala
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      • Buy Immutable X
      • Buy The Sandbox
      • NFT News
      • Celebrity Backed NFTs
      • Celebrity NFT Owners
      • Cheapest NFT Projects
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      • Most Expensive NFTs
      • New NFT Projects
      • NFT Calendar
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      • NFT Trading Card Games
      • Sport NFT Drops
      • Invest in the Metaverse
      • Best Metaverse Apps
      • Best Metaverse Games
      • How to Invest in NFTs
      • Metaverse Projects
      • Metaverse Real Estate
      • Real Estate Investment Club Review
      • Identity 20XY Review
      • NFT Land Projects
      • Best NFTs To Buy
      • Azuki NFTs
      • CryptoPunks NFTs
      • Lucky Block NFTs
      • PolygonPunks NFTs
      • Prime Ape Planet NFTs
      • VeeFriends NFTs
      • World of Women NFTs
      • NFT Marketplaces
      • Binance
      • Crypto.com
      • DraftKings
      • Looksrare
      • Magic Eden
      • NFT Launchpad
      • NFT Music Platforms
      • OpenSea
      • Rarible
  • Stocks
      • Types of Stocks
      • Best Biotech Stocks
      • Best Bitcoin ETFs
      • Best Blockchain Stocks
      • Best Cannabis Stocks
      • Best Cheap Stocks
      • Best DeFi Stocks
      • Best Dividend Stocks
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      • Best Upcoming IPOs
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      • Buy Shares UK
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      • Buy Nio Stock
      • Buy Oil Stocks
      • Buy Stocks on eToro
      • Buy Stocks via Credit Card
      • Buy Stocks with PayPal
      • Invest in Stocks
      • Invest in NFT Stocks
    • Trading
        • Best Trading Platforms
        • Best Investment Apps
        • Capital.com Review
        • Copy Trading Platforms
        • Demo Accounts for Stocks
        • Day Trading Platforms UK
        • eToro Review
        • eToro Review UK
        • eToro Review ZA
        • How to Day Trade Stocks
        • How to Trade Commodities
        • How to Trade Crypto
        • How to Trade ETFs
        • How to Trade Gold
        • How to Trade NFTs
        • How to Trade Oil
        • Islamic Brokers
        • Low Margin Rate Brokers
        • Paper Trading Platforms
        • XTB Review
        • Best Forex Brokers
        • Best Forex Brokers AU
        • Best Forex Brokers CA
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    Digital & Social⟩Instagram

    25 Best Instagram Marketing Tips for 2021

    author imageMark Ankucic Last updated: 30 March 2021
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    In 2021, Instagram is still the King of visual marketing tools. In this guide, you will find 25 must-know Instagram marketing tips to tell your brand’s story, engage your customers, gain leads, and drive sales.

    1. Start using a business account

    You can’t unlock Instagram’s full potential without a business account. Why? Because some of the social platform’s most powerful features are reserved for business users only, including:

    • View Instagram’s analytics, called Insights
    • Set up an on-platform shop
    • Create ads without using Facebook’s advertising tools
    • Publish your contact information
    • Include a call-to-action button in your profile’s bio

    How to set up an Instagram business account

    Here’s how to set up an Instagram business account (if you already have one or are committed to your personal account, skip ahead to Tip #2):

    1. Download the Instagram app – for iOS or for Android.
    2. Create a new account or sign up with your email address or phone number. Choose a username that’s as close to your brand name as possible and ideally the same as your username on other social platforms. Select a password.
    3. Complete your profile. Jump to Tip #4 for more information.
    4. Now, it’s time to switch to a business account. Navigate to your profile and click the hamburger menu on the top-right of your screen. Tap Settings > Account > Switch to professional account. Select Business and follow the instructions.

    2. Identify your goals

    Using Instagram to market your business without clearly defined goals is like driving in unfamiliar territory without a map. Do not kick-start your Instagram marketing efforts without an objective, a North Star to guide your strategy and direct your activities.

    Here are some example goals to get you thinking:

    • Increase brand awareness
    • Sell more products
    • Establish your brand online
    • Reach new audiences
    • Generate new leads
    • Build your reputation as an industry leader

    There is no right or wrong answer, but it’s critical to write down a goal and reverse-engineer your marketing success.

    3. Understand your audience

    Instagram may have more than one billion active users, but it’s not for everyone. Over half of users are aged 18 to 29, which means over 65 per cent of people in that age bracket use the platform.

    That does not mean you shouldn’t target prospects in their 30s and 40s – it’s about understanding who your audience is, what their pain points are, and how they use Instagram.

    Not only will your target audience’s demographic define your content strategy, but it will also play a central role in your sponsored advertising approach — more on creating and optimising ads in Tip #20.

    4. Know your competitors

    Keep your friends close and your enemies closer, right? You understand your audience; now, get to know your competitors. A detailed competitive analysis can shed light on how other successful marketers in your niche use Instagram to their advantage.

    If you have already defined your top competitors, head to their Instagram pages. Find out the following:

    • How many followers do they have?
    • How often do they post?
    • What do they post?
    • Which types of posts generate the most engagement?
    • What hashtags do they use?
    • Are they utilising IGTV, Reels, and Stories?

    If you haven’t defined your top competitors, search key terms related to your business or industry in the app. This should help you find similar accounts.

    The aim of a competitive analysis is not to replicate what other marketers are doing – it’s about uncovering what resonates with your target audience and recognising untapped opportunities.

    5. Enhance your profile

    In a word, Instagram profiles are brief. Your profile must pack a serious punch if it’s to catch the eye of a scrolling user.

    Here is a breakdown of the Instagram profile for businesses:

    • Name: max. 30 characters
    • Username (also called your handle): max. 30 characters
    • Website (referred to in posts as the ‘link in bio’): a clickable URL that can be changed as often as you want
    • Bio: max. 150 characters
    • Category: a feature that tells users what your business does
    • Contact: your address, phone number, and email
    • Call-to-action button: a customisable button that allows users to interact with your brand

    Effective profiles compel users to tap the follow button by communicating a brand’s promise, personality, and unique selling points. You might also like to include a call-to-action to prompt users to follow or tag your business or use a specific hashtag.

    6. Select an eye-catching profile photo

    One of the top Instagram marketing tips for small business: your branding matters.

    Consistent branding is vital to building credibility and earning the trust and loyalty of prospects and customers. For most businesses, the profile photo should be its logo.

    Instagram crops profile photos into a circle and displays them at 110 x 110 pixels. However, these images are stored at 320 x 320 pixels, so upload your logo at this size.

    If your logo is square or rectangular, you will need to zoom out to ensure it is displayed in its entirety.

    7. Follow an aesthetic theme

    Your Instagram posts can be viewed in several ways, one of which is on your profile. Here, a user can see up to 12 of your most recent posts in one view. Establishing and following an aesthetic theme creates coherency and communicates a sense of professionalism. Plus, it helps users quickly and confidently recognise your brand’s posts in their feed.

    How do you create an aesthetic theme? Try these tips:

    • Use a limited colour palette.
    • If you use text in your posts, keep fonts consistent.
    • Edit your images using the same techniques, filters, or presets.

    Your aesthetic theme doesn’t have to be bold. A subtle visual thread that connects your posts is enough to boost all-important brand awareness and recognition in today’s flooded social media feeds.

    8. Put visuals first

    The best Instagram marketing tips are simple. At its heart, Instagram is a visual social platform. In short, that means your posts must look excellent. They must use visual elements to attract, engage, and inform your target audience.

    The good news: you don’t need expensive photography equipment to inspire your followers. Professionalism is essential for brands leveraging Instagram’s power to market products and services, but a little authenticity goes a long way. People connect with people, and Instagram users want to see a slice of real life, albeit refined and curated.

    Photos must be well-composed (following the rule of thirds is a great place to start), in focus, and eye-catching. Graphics must be crisp (no pixelation) and easy to read. Videos must be well-lit and, if the sound is included, audible. You might like to add closed captions to your videos, too.

    9. Write compelling captions

    Instagram may be a visual medium, but your captions still matter. Like the imagery you use, your captions should reflect your brand’s personality and maintain consistency across posts.

    Captions can be quite lengthy – up to 2,200 characters – giving you enough room for both a witty one-liner or emotive storytelling. Typically, the optimal caption length is around 150 characters for organic posts and 125 for ads.

    However, do keep in mind that only the first two lines of text appear in the feed. Users must click “more” to read the rest.

    10. Use the right hashtags

    Hashtags boost your visibility and are crucial to unlocking the platform’s full potential. Instagram allows you to include up to 30 hashtags per post. Between five and nine seems to be the sweet spot, as it ensures discoverability without making your content look spammy.

    There is a bit of an art to selecting the right hashtags. Here are several factors to keep in mind:

    • Relevancy: Use hashtags that relate to your post.
    • Volume: Avoid hashtags that are overly niche and have low post volumes.
    • Legitimate: Do not use hashtags that prompt users to like or follow, such as #like4like #followback.

    Finally, creating your own brand- or campaign-specific hashtag can be an effective way to increase engagement, reach new audiences, and boost your follower count.

    Dangerfields hashtag in bop strategy

    For example, in their bio, clothing brand Dangerfield prompts users to add #dangerfield to their posts.

    11. Engage with followers

    You get out what you put in. If you want people to engage with your content, engage with theirs, too. It is social media, after all.

    It’s a good time to engage with other users when…

    • someone comments on your post asking a question or sharing feedback
    • you’re tagged in a post
    • when your brand- or campaign-specific hashtag is used

    How you engage with other users contributes to your brand’s voice. Be consistent and be appropriate. If things escalate, continue the discussion privately in your direct messages or via email.

    12. Share user-generated content

    Creating and publishing high-impact Instagram posts day in and day out is no easy task. But there is a strategy you can use that gives you access to excellent, authentic content without the time and effort.

    Sharing user-generated content is a great way to involve your customers and build a sense of community on Instagram. The premise is simple: your customers publish a high-quality image relevant to your brand, and you use an app like Repost to re-share their image to your business’s profile.

    You must clearly credit the original poster by tagging their username in your caption. You might also like to inform the original poster that you’ve shared their post.

    Adore Beauty reposting a girls post with their products

    Adore Beauty does a great job of this, using the camera emoji to give credit.

    13. Experiment with Instagram Stories

    Every day, 500 million Instagram users view Stories. Every month, four million businesses leverage Stories in their ad campaigns, and 50 per cent of surveyed users say they have visited a website to purchase a product or service after seeing it in their Stories.

    The numbers paint a compelling picture: Instagram Stories are powerful, and you should be using them to connect with your following and promote your business.

    Stories disappear after 24 hours (unless you add them to your highlights – see Tip #14 for more), so followers expect timely updates that are less polished than your brand’s feed.

    There is no shortage of ways to use Instagram Stories – here are a couple of Instagram Stories marketing tips to get you started:

    • Lift the curtain and share an exclusive peek behind-the-scenes.
    • Remind your followers that a new product has launched (bonus points if you set up a countdown timer in your Stories to build hype and anticipation).
    • Share user-generated content that doesn’t quite fit into your curated Instagram feed.
    • Encourage your follower to read your latest blog post with a swipe-up link and strong call-to-action.
    • Provide value by videoing a tutorial or how-to.

    14. Highlight Stories

    We broke down the components of an Instagram profile in Tip #5. But we left something out: Stories highlights. Stories disappear after 24 hours – unless you add them to your highlights. Then, they’ll stick around indefinitely.

    Your highlights appear directly below your bio, so it’s important the covers are appealing and on-brand.

    Use highlights to answer frequently asked questions, showcase a product range, or detail an important update to your services.

    The North Faces highlighted stories that reinforce their brand message

    Here’s how The North Face displays its highlighted Stories.

    15. Have fun with Instagram Reels

    Want Instagram video marketing tips? Have fun with Reels.

    Instagram Reels are a relatively new feature, giving users access to a suite of tools that enable the creation of short videos enhanced by music, text, stickers, and other special effects. In short, Reels are Instagram’s version of TikTok.

    Although dance challenges abound, brands are using Reels to stand out from their competitors. Before and afters, how-tos, sneak-peeks, and day-in-the-life style content help businesses establish relatable brand identities.

    16. Publish longer videos on IGTV

    If Reels are Instagram’s answer to TikTok, IGTV echoes YouTube. IGTV allows you to publish videos up to one hour long. All 60 minutes won’t be viewable from your followers’ Instagram feeds, but the first minute will.

    Why use IGTV? Here are three perks that might just convince you longer-form video is worth your business’s while:

    • More engagement: Different users have different user preferences. Where some enjoy quick and snappy Reels, others prefer more in-depth content. Do both and appeal to a broader subset of users, boosting your engagement.
    • More storytelling: There is only so much you can say in one minute or less. IGTV is your brand’s place to tell stories, provide advice, answer customer concerns, or demonstrate products.
    • More communication. Today’s consumers crave authenticity. IGTV provides yet another platform for your brand to express its multi-dimensional personality.

    Luxury fashion brand Louis Vuitton has created several ongoing series using IGTV.

    17. Convert followers into loyal customers

    Lots of followers and high engagement levels are one thing, but when push comes to shove, you need to see a cash return on your marketing investment. Once you have established a following, it’s time to get strategic about converting users into loyal customers.

    Here are several ideas to get you started:

    • Run a contest: Contests are an excellent way to reach a broader audience and achieve sky-high engagement. Plus, you are sure to convert a few of those who didn’t win – they’ve already imagined themselves with your product, and now they can’t live without it.
    • Promote deals and discounts: We all love a bargain, and your followers are no different. Sometimes, all it takes is a 10 per cent off coupon code to push fence-sitters over the edge. Make sure to set a deadline – a little urgency never hurt.
    • Tease new products: Research confirms that anticipation is a powerful force, so use it to your advantage. Countdown timers and sneak-peeks can help build momentum before a product launch. Come go-live, you’ve already got a line of eager customers.
    • Be charitable: Millennials and Gen Z want to shop with brands that align with their values. According to one study, 73 per cent of Millennials prefer socially responsible brands, and 81 per cent expect brands to commit to worthwhile causes publicly.

    18. Get strategic with Insights

    Your business might be killing it on Instagram, but there is always room for improvement. And the best way to level-up your results is to learn from the past.

    Instagram Insights gives you access to key performance metrics like engagement, post reach, follower demographics, impressions, and the number of views your Stories get. Use this information to refine your strategy. The more you know about your followers and what resonates with them, the more you can fine-tune your content to meet their needs and expectations.

    For example, let’s say you experimented with a few new hashtags over the past week. Check your Insights to see whether recent posts reached more users in their Explore feeds.

    19. Explore free Instagram tools

    Third-party companies have created tools that enhance Instagram for business users.

    Example Social Blade social media presence statistics

    Here are a few to explore:

    • Social Blade (pictured above) gives you access to growth data for any Instagram profile – it’s a great way to track and compare competitor growth and activity.
    • Canva enables you to quickly and easily create high-quality, high-impact images.
    • Caption Writer for Instagram helps you format your captions for maximum impact.

    You’ll also find many free photo editing apps you can use to achieve a consistent aesthetic across your posts, Stories, Reels, and IGTVs.

    Instagram for Business 101

    Grab our ebook Instagram for Business to take your Instagram game up a notch!

    20. Pay for ads

    Instagram ads are effective and suitable for businesses large and small, whatever their budget. Plus, they’re extremely versatile, appearing in both users’ feeds and Stories. You can showcase just one ad, create several using the carousel feature, or use a video.

    You can target your audience using the following information:

    • Location
    • Demographics, including age and gender
    • Interests, including the apps they use and other accounts they follow
    • Behaviours on Instagram and off

    Sponsored ads should be highly engaging, appeal to your target audience, and contain a call-to-action. You can either create a new ad or use an existing post (similar to ‘Boosting’ a Facebook post).

    To help you get started with sponsored ads, here are three best practices:

    • If your budget allows, run several ads simultaneously to increase engagement and optimise your messaging.
    • If you use video, include closed captions. Sixty-nine per cent of people watch videos with the sound off when in public spaces.
    • Remember that the visual is key. Yes, your caption must compel your audience to take action, but it’s the image or graphic that’ll make them stop scrolling.

    21. Open an Instagram shop

    You can set up an online shop containing your products directly on Instagram – but only if you’ve switched to a business profile. You can also tag products in your posts, so users can instantly purchase those pastel pink sunglasses or engineered hiking boots that caught their eye.

    Users can access your shop via your profile, their feed, or Stories. Once there, they can browse and purchase products seamlessly through the in-app checkout.

    Instagram shopping is not a feature you want to pass up – 130 million users tap on shopping posts monthly.

    Sephoras Instagram shop

    Here’s Sephora Australia’s Instagram shop.

    22. Publish content at the right time

    Although Instagram does not show users’ posts in chronological order, timing still matters. After examining more than 250,000 posts across several industries, the research found that the following times are the best for driving engagement:

    • Education: Post Thursday between 4 and 5 pm
    • Hospitality: Post Friday at 12 pm midday (users are clearly planning their weekend on their lunch break)
    • Entertainment: Post Tuesday between 12 and 3 pm
    • Professional services: Post Tuesday, Wednesday, and Friday between 9 and 10 am – avoid weekends
    • Retail: Post Tuesday, Thursday, and Friday at 12 pm
    • Technology: Post Monday and Tuesday at 2 pm
    • Travel: Post Friday between 9 am and 1 pm

    23. Go live

    Instagram Live enables you to connect with your followers in real-time. You can also save your live broadcast to your Stories highlights.

    Here are a few Live strategies you can trial:

    • Host a question-and-answer session
    • Host a workshop or tutorial
    • Invite an expert or influencer to join you or your brand’s representative using the “Add a Guest” option
    • Chat with a customer or client about their experience
    • Interview a key team member, such as a designer or engineer

    24. Partner with an influencer

    How’s this for a statistic: one in two daily Instagram users have purchased because an influencer recommended the product or service. That’s half of Instagram’s 500 million daily users, or 250 million people spending their money because of what an influencer has said.

    Influencer marketing is dynamic, and there’s no one-size-fits-all solution. First, you’ll need to decide who you want to target. What kind of influencers does your audience trust? Micro-influencers, who tend to have around 2,000 followers? Or bigger-ticket influencers, who might have 100,000 followers or more?

    Of course, the more followers an influencer has, the more your marketing campaign will cost. Kim Kardashian, with 211 million followers, charges between US$300,000 and US$500,000 per sponsored post.

    In 2017, Influence.co researched the cost of influencer marketing. You likely won’t need to spend more than $1,000 per post. Here are the results, keeping in mind several years have passed:

    • US$271 was the average price of a sponsored post
    • US$83 was the average price of a sponsored post with an influencer with 1,000 or fewer followers
    • US$763 was the average price of a sponsored post with an influencer with 100,000 or more followers

    Do your research, and you might just unlock a fool-proof marketing strategy with epic returns on your investment.

    25. Be consistent

    Of all the Instagram marketing tips for business, this one is the most vital to sustainable success.

    Consistency is by far the most important ingredient for effective Instagram marketing – and for effective digital marketing in general, for that matter. Post regularly (using a content calendar can help), engage with your followers, run ads, and continue building your following.

    Growth takes time, but with persistence come rewards.

    Make your mark on Instagram

    You’ve got your must-know social media marketing tips. Instagram awaits.

    Instagram has skyrocketed in popularity and is now a crucial facet of many businesses’ social media marketing ecosystems. With a strategic approach, you, too, can reap the rewards this versatile platform offers. Enhance your profile, build your audience, refine your advertisements, and crucially, be consistent.

    It’s your turn to transform engaged followers into loyal customers. Happy Instagramming!

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      This article originally appeared on Schedugram and has been republished with permission.
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    author image

    Author: Mark Ankucic

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    More by this author:
    • How to Create Accessible Posts on Instagram
    • How to Gain Real Followers on Instagram (Without Paying or Cheating)

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