Okay, so you’ve heard about business blogging and word is, it’s a great way to reach the public and encourage conversion for your company’s products and services. But here’s the deal…

You are not yet convinced that blogging will work for your business.

In fact, you don’t really get what the big deal about business blogging is. After all, you’ve been doing just fine by placing ads.

Today I’ll present to you the most persuasive statistics that will no doubt convince you that investing in small business blogging is a smart move. It can help convert your business from doing “just fine” to doing great.

Key Highlight:

  1. Business Blogging’s Rise: A 31% increase in business blogging in three years emphasizes its growing relevance across industries.
  2. Organic Results Matter: 70% of links clicked are organic, highlighting the role of blogs in attracting and engaging audiences without reliance on ads.
  3. Long-Term Lead Engagement: 50% of leads are qualified but not ready to buy; blogs nurture these leads for future conversions.
  4. Cost-Effective Marketing: Blogging is cheaper and delivers high-quality leads compared to traditional outbound marketing.
  5. Future-Proofing with Content: By 2020, 85% of customer relationships were projected to occur without human interaction—making blogs essential for self-researching buyers.

So let’s talk numbers…

Infographic source: Jadite Inc

You Can’t Argue With These Statistics

With statistics like these, you can’t really argue that your business won’t benefit from blogging. It doesn’t matter which industry you are in… ALL businesses can benefit from blogging regardless of how “boring” you think your niche is.

Speaking of boring, there’s a post about how you can turn a boring topic into awesome content.

More and more companies are jumping into business blogging with both feet. The number of business bloggers in the past three years has increased by 31%.

Think about it. When was the last time you knowingly clicked on a paid advertisement on search result pages?

We see such a huge number of advertisements every day on TV and on the internet, that we have learned how to tune them out. This explains why 70% of the links readers click on are organic results such as business blogs.

Readers want information. They are looking for solutions to their problems. They want to learn more information about your company. They want to read information that interests them not information that’s pushed on them.

According to Gleanster research reports, fifty percent of generated leads are qualified but not yet ready to buy. Writing compelling content on your business blog is one way to keep them coming back until they are ready to buy.

Blogging Is Cheaper Than Traditional Outbound Marketing

Blogging can generate great quality leads for small businesses at a way cheaper price than traditional outbound marketing and all the cool companies have realized this.

A new study shows that the number of fortune 500 companies that maintain their business blog increased by twenty percent from 2012-2013 and the rate is accelerating. They have been forced into the business blogging arena to compete for customers as more and more companies are taking advantage of blogging as a way of snagging customers.

You can get more information about the study here.

What’s The Future Of Small Business Blogging?

Nine out of ten B2B marketers will be producing much more content next year, the year after that, and so on.

By 2020, customers will manage 85% of their relationships without talking to a human. This means customers will prefer to do their own research about your company before your first contact with them.

If you don’t have a company blog, how will they learn about your company? Speaking of company blogs, you shouldn’t blog about your company on your company blog.

I know, how that sounds but I’ve explained it all HERE.

“Boring Niche” Solutions

Many businesses shy away from blogging because they believe their niche is “too boring.”

The truth?

No niche is boring – it’s all about how you present it. Here’s how to turn your “boring” niche into captivating content:

  1. Answer Burning Questions: Use tools like Google’s People Also Ask, Quora, and Reddit to find questions your audience is asking. Provide detailed, practical answers in your blogs.
  2. Add Personality: Share stories, humor, or industry anecdotes. A relatable tone can make even technical topics engaging.
  3. Teach With Visuals: Simplify complex ideas using infographics, diagrams, or step-by-step videos.
  4. Case Studies and Success Stories: Showcase real-life examples of how your products or services solve problems in unique ways.
  5. Leverage “Insider” Knowledge: Share industry tips, tricks, or lesser-known facts. Audiences love feeling like they’re getting a behind-the-scenes look.
  6. Comparison Blogs: Write content that compares tools, strategies, or products in your niche—an easy way to provide value and demonstrate expertise.

Metrics That Matter

To evaluate the success of your blogging efforts, focus on these key performance indicators (KPIs):

  1. Traffic Metrics:
    • Page Views: Track how many people visit your blog.
    • Unique Visitors: Measure how many individual users engage with your content.
  2. Engagement Metrics:
    • Average Time on Page: Gauge how engaging your content is.
    • Bounce Rate: A lower bounce rate means your content is holding attention.
  3. Conversion Metrics:
    • Leads Generated: Monitor how many readers subscribe, download resources, or fill out forms.
    • Click-Through Rates (CTR): Evaluate the effectiveness of your calls-to-action (CTAs).
  4. SEO Metrics:
    • Keyword Rankings: Check how well your content ranks for target keywords.
    • Backlinks: Higher backlinks indicate your content is trusted and authoritative.
  5. Revenue Metrics:
    • Customer Acquisition Cost (CAC): Measure how cost-effective your blog is in attracting paying customers.
    • Lifetime Value (LTV): Understand how blogging contributes to long-term customer relationships.
  6. Social Metrics:
    • Shares and Comments: Reflects how much your content resonates with your audience.
    • Referral Traffic: Shows how much traffic is driven by social shares or external links.

Tell Me What You Think

The competition for followers is growing stiffer. It’s up to you to make sure you jump on them by adopting a comprehensive business blogging approach. Are you ready to start blogging for your business and establish a strong online presence?

P.S. Don’t forget to share this post if you enjoyed reading it and got something from it.

This article was first published on Jadite Inc.