The truth about content marketing is that it has enabled customers to be more empowered than ever. Many buyers are now moving away from traditional marketing tactics and are instead scavenging for the right content online to get information about products they are looking for. But instead of just looking for static content, they are actively looking for interactive content, one that will help them to participate in the learning process.

The State of Interactive Content Marketing - Statistics and Trends

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According to Brafton, 91% of B2B buyers prefer brands that offer more interactive and visual content for on-demand consumption. Moreover, 45% of the respondents say they value interactive presentation when it comes to conducting pre-purchase research on products and service. That is probably the reason why an overwhelming majority of marketers (88%) of marketers think interactive content marketing is a major differentiating factor in online marketing.

Essential elements of an interactive content

  • Boosts traffic
  • Valuable to customer
  • Increases engagement
  • Improves conversion rate

In short, the above are signs of an interactive piece of content. Great marketers understand the importance of interactive content marketing. One of the worst mistakes you can make as a marketer is to allow your completion to capture the attention of potential buyers that you could have engaged through interactive content.

According to a study conducted by Demand Metric, marketers have to consider interactive content marketing because it helps businesses to differentiate themselves. Many modern consumers prefer to first conduct an online search before making a purchasing decision. As a business owner, you have to think deeper than simply displaying static information to the consumer if you want to reach more of your potential customers. it may well be said that interactive content marketing is the foundation of solid conversions.

Why interactive content marketing is the future of content marketing

It grabs the audience: if you need to capture the attention of your online audience, your content must not only be relevant but also actionable such that it compels users to take action immediately. To achieve higher conversions, include call-actions buttons on your website.

It boosts business revenue: if you are successful in your interactive marketing efforts, you will achieve success when it comes to business revenue.

It encourages engagement and referral traffic: interactive marketing plays a pivotal role when it comes to capturing and maintain your audience attention. When consumers come across interesting content, they are more likely to share the content with others.

Improves your brand credibility and exposure: by publishing and sharing interesting and interactive content, you brand’s awareness and credibility improves by default. Be focusing on your brand exposure, you will stay ahead of the completion and improve traffic to your website as well.

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