Today, publishers face a big decision: the growth of mobile technology has changed how people read books and magazines, affecting the publishing industry as a whole. Therefore, publishers need to pay attention to mobile trends and realize that simply creating a PDF version of a book or newspaper is no longer sufficient.
And mobile applications have become one of the best ways out for publishers. Mobile apps provide publishers with an effective solution which solves two problems: 1) they help to satisfy the end-users’ needs and 2) they are a great way to share the digital edition with a mobile audience.
So, why is it so crucial for publishing business to focus its attention on mobile users today? Look at some stats.
