Staying connected with customers, offering fresh content that search engines favor, and highlighting your company’s unique skills and knowledge with useful, relevant information…these outcomes are the essence of a business blog. Your business blog can be hosted on your website, featured as a guest post on another site to reach new audiences, or shared with your valuable email list. A strong post serves many purposes and should include useful content, but it needs to be crafted, organized, and written to engage and hold the reader’s attention. Here’s a checklist for the elements…ingredients if you will…that you need to create a successful post. Deliciously good!
